'Nightline on Fusion': Roadkill to Fashion Fur

Paquin owns Petite Mort (aka "little death"), an upstart fashion brand that offers guilt-free fur by making it out of roadkill.
6:15 | 03/05/15

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Transcript for 'Nightline on Fusion': Roadkill to Fashion Fur
Oh. Fashion Week is wrapping up here in new York and I got via it's been a cold one forcing even the stars to bundle law. Fur coats one signaled the ultimate in luxury but animal cruelty is a higher price than many want to pay. You're about to meet a designer who's out to change that she says she's selling ethical over her strategy skidding dead animals she finds herself. Is a beautiful or beastly to bring roadkill to the runway here's ABC's David Wright. No matter how cold it gets don't expect to see much fur for new York fashion. Plus it spoke for Rihanna. We'll be wary of active people Longoria. Pink now joining the long list of celebrities just drift down I'd rather go naked. When they still rather go naked you think that we're for feel free. Outside Boston designer Pamela Paquin is pioneering a new approach to divert trade. This holds. One of my contacts that there was Iraq side of the highway and then in the breakdown lane. Scene. Any moves in the movies from what I've been told it's a nice big raccoon and it looks like it's asleep. Sure enough the raccoon looks like he's taking in its side of the road this is where it starts to get here. She gets out of the car and like a stylishly dressed character and police procedural. Right after the little guys. And kind of yeah. Bag tags and tossed in the trunk of her car brand mark that might world. Five minutes of work. He looks good so far. For a further could easily be worth 500 dollars. People will pay a premium for a clear conscience you can have it now without ever feeling guilty champagne all night no hangover. Still old hats collars and other items that could sell for as much as 5000. Dollars explain the idea of this company. What is it that your do it. The very simply I pick up animals have died on the roads. And I harvest firms so that there is an opportunity an option for people who want to Wear firms. And I can be accidental fire. An accidental for yes calling it road kill probably wouldn't attract many buyers to this is free range for this is very different Palin wild and free it but if they're dead. On Islamic user that if there are dead making use of that absolutely that's that New England sensible Yankee ethic dumping waste all. Her company is called petite more for which means the little death and an attack but also upon yes that is us and it's slang fact kind of looking like you're dead after you've had incredibly intimate it's sensual experience. That's the French term for organized now and that's what I want my clients to experience. Sensible Yankee frugality. Meet sensual European Sheikh. These accidental birth euphemism enough to make roadkill fashionable thirty think we should pare that list. Back went of this to a fashion shoot for a web chat and we do the black bear. With this the models and style is delighted to mix and make it out there make out. Until Paquin goes to her car and gets that black trash bag inside if the frozen reckon. He's having so it's all right up with a plastic bag down somewhere. Suddenly. Everyone's so sure. Because this earth about fashion he has started it because I love it and look. At what happened. But this evening after this whole sleeping. That are more like beauty and abuse. Act to protect that cast surely they're not enough dead animals on the road to. Have everybody wearing fur coats well. I'm not addressing fur coats at the moment. And about a hundred animals last year at however there are million a day. It's a million today a million animals in the United States. A day Pat Quinn is hands on. This process she's a licensed trapper we watched as she skimmed the raccoon herself. You doing this prohibitive. Not to be fast I'm already bat got caught up the whole process takes about half an hour. Sit back firm. Unruh act Kunis. Medium size raccoon after she's done what can we trudged through the snow into the woods. Where Paquin performs a little ritual and puts the carcass to rest. Okay good night feast. You're giving a funeral skinny. Absolutely. And. And a blessing to go on to whatever is next still Peta doesn't like the idea of accidental for any more than for a roofer. They told us they prefer that shoppers avoid the look of for all together. Since it's so hard to be sure where that effort came fro. But she has a growing list of customers people like camp being fitted today for a pair of raccoon like war there's three of them are from Connecticut. It's double sided far and one of them is from New Hampshire and what difference does it make milling. Where it and roughly what. Well I think you can and have a sense of more the finding may be or it's more symbolic it's. This Knight missed if I'm honest with myself what they can rash. Yeah. It was from loans. That's that's that's but one thing's for sure they do look warm. In fact they look how well so high. A lot of fun I'm David Wright for Nightline in gold.

This transcript has been automatically generated and may not be 100% accurate.

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