Pageant Whisperer Whips Aspiring Beauty Queens into Shape

A lawyer by trade, Bill Alverson is one of the most sought after pageant coaches in the country.
7:34 | 09/13/14

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Transcript for Pageant Whisperer Whips Aspiring Beauty Queens into Shape
Test Tex Tonight, one high-profile expert is revealing the truth behind a beauty pageant. Miss America is -- Reporter: Years before they can do this, they need to do this. It doesn't matter. We have a plan. We're not laughing to Jesus. Have your eyebrows lightened. Reporter: It often takes years of coaching, prepping and strategizing. But above all, a thick skin. Do you read books? I'm not the best at Reading. That's problem number one. It's going to end today. Reporter: Bill Alverson, his job is to turn people into beauty queens, and he won't spare anyone's feelings while doing it. This isn't Christmas. I'm not Santa Claus. We can't make a wish and it will happen. Reporter: People pay $125 an hour to get a dose of bill. If you can face bill, you can face the toughest jobs. Reporter: He's one of the most successful pageant coaches in America. His win streak includes the reigning miss America. And in fact, this year, he's coached six of the 53 women vying for the miss America title this Sunday. His specialty, readying women for the interview competition. No amount of makeup can compensate for a contestant that doesn't know what they're talking about. Remember this? I personally believe that Americans are unable to do so because some people out there in our nation don't have that, and I believe that our education like in South Africa and Iraq, everywhere, such as -- Reporter: He knows what it takes to win. Clearly, the purpose wasn't for the drugs. Reporter: He's a seasoned lawyer, facing judges and juries in Alabama. Well, coming from the aspect of client preparation. Reporter: And he's just as passionate about the pageant world. We're going to make it happen, and you embrace it. Reporter: Clients come from all over just to get one hour with him. Nearly all 30 spots are filled. There's no question you're likable, pretty, and pretty on stage. But I'm not going focus on this. You have that. What I want to do is what's behind your ears. I'm here because I want your input. Everyone talks about how you are with your coaching. You take them, send them in the direction they need to go. Reporter: She has won regional titles, but she wants more. This is not going to Disney world, it's about doing things to win. Reporter: Trying to flesh out her interests. What magazines do you like to read? Whichever ones are cute and have fashion. So, we need to know your resources so you have authority to say what's up. I can't keep my eye on the ball, but I can keep my eye on the crown. Don't oversell the cute. When you oversell it, it's like, too much sugar in a dessert. Reporter: Despite the tough session, she's thrilled. It turned out to be really good. She's up next. 15, already won pageant. Immediately, bill as a critique. You wear all the cute bracelets, and have that piece of junk? Reporter: First, she needs to learn how to answer basic questions. What would you change about yourself? I wouldn't change anything. I would say, I wish I was more aggressive wearing different things. Reporter: After a bruising hour, she and her mother are happy customers. I was happy he was honest, because I don't think I could have learned half of what I did if he wasn't. Let's see if you can be lively and vivacious. Reporter: Some are regulars, like this 11-year-old. Do it again, and come alive with it. Reporter: She's worked with him for a year, but she's still struggling. You're talking with spurs. Push it out. Hello, hi. I'm laura. Reporter: His coaching doesn't seem to be sinking in. I've done a lot of volunte volunteering. Reporter: Laura is determined to press on with her pageant career. At the end of the three days, he's done all he can. The rest is up to the contestants. They haven't done the work they've supposed to do. Reporter: He feels that telling it like it is is a necessary evil. Life is hard, cruel, but why did you fail? And if we can work from that and see where it's going, if you don't win the crown, you are getting life experiences. Reporter: Even after the beauty fades -- My catch phrase, life is a pageant. Be sure to watch miss America this weekend. And how does a former vice

This transcript has been automatically generated and may not be 100% accurate.

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