Transcript for First Ever 'Star Wars: The Force Awakens' World Toy Unboxing Begins
the reason "Star wars" fans all over the world will be sleep deprived this week. Just in case you live in a galaxy really far, far away -- and haven't heard -- ers this a new "Star wars" movie coming out. Not till December. But there's still plenty of fun to be had now. We can all save the universe together. Reporter: Tonight the kickoff of a global inboxing extravaganza. Pull this one out. Reporter: What's unboxing? Very interesting piece here. Reporter: Dedicated fans opening up the newest out of this world merchandise. "Star wars" enthusiasts in Sydney, Australia, breaking out classic slight sabers. It's like Christmas. Reporter: In Tokyo, unveiling these big guys. It's like a mini butler. It's cute, so adorable. Now your children can create space battles or collect our wonderful "Star wars," company companions. Reporter: The craze over action figures isn't new. Any product with "Star wars" is gobbled off the shelf. I'm sure there will be "Star wars" material around at least 25, 30 years. George Lucas has built this wonderful fantasy world. People buy all kinds of droids and exciting creatures. We think that it could be another Disney. Reporter: But the massive unboxing trend is not mere child's play. Go ahead and open up this first one. Reporter: As hard as it might be to believe the simple act of unboxing is one of the hottest trends on youtube. I'm super stoked about it. Look what showed up in the mail. Reporter: People posting videos and reviewing the new products. Scoring millions of views. Judge me by my size, do you? Reporter: 18 of the top 100 youtube channels are devoted to toys and toy unboxing. Time to open the box. Reporter: Last year the top youtube earner reportedly scored $5 million by opening up Disney packages. If you're hoping to open some of your own toys -- It's super cool! Reporter: Retailers like toys "R" us and target will be rolling out new products Friday at midnight. Till then, may the force be with you. "Star wars: The force awakens" coming to you from ABC's parent company Disney this December.
This transcript has been automatically generated and may not be 100% accurate.