A Closer Look at an American Icon, the Stetson Hat

The Stetson, also known as the cowboy hat, has been an American mainstay since its inception in the Wild West.
2:07 | 12/16/15

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Transcript for A Closer Look at an American Icon, the Stetson Hat
- bum - bum ? Finally tonight here, the great made in America Christmas is back. So many of you sending ideas. Tonight, our trip to find and American original. The countdown is on until Christmas. The most wonderful time of the year. And it's the question we've asked for years now. Will anything under the tree be made in America? Merry Christmas. The double decker tour pulses are back. See the Christmas lights. The viewers have always been a step ahead. "World news tonight"? This year, viewers sending in their ideas. Hi, David. Lawrenyer and her jewelry from Connecticut. Janice from Sacramento. I bought these candles from big dipper wax works in Seattle, Washington. David. And Nancy, from Virginia. We've got a bacon maker, olive oil dispenser from north Carolina. And tonight, our trip to Texas to find a true American classic. Stetson hats. 150 years old this year. 400 workers on the line, and proud to be there. We have it made right here in the usa. We're proud of that fact and we sticker the boxes, made in usa, and the hats themselves. The line has changed just a bit from those early years. Buffalo bill, will Rogers, Annie Oakley, get your Stetson. James dean, Roy Rogers, president Reagan. Indiana Jones, too. And in the shadow of the empire state building back in New York, the name right out front. Stetson halts. Hey, SHAWN. Nice to meet you. Tip of the hat. Yeah. The logo stamped inside. And the old ad. It's a Stetson. Merry Christmas. And buying one, bill Gallo. Is this your first hat? This is not my first. How many now? I have about 30. 30? Maybe 35. His 35th and my first. Molded right before my eyes, shaping it with steam. And it turns an open crowd hat into a fedora. He sizes me up and puts on the Stetson. We hope it's a good made in America holiday for you. We hope so, too. Merry Christmas. Merry Christmas. Made in America! And keep sending us your ideas. Thanks for watching on a Tuesday. I'm David Muir. We'll see you tomorrow. Good night.

This transcript has been automatically generated and may not be 100% accurate.

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