The Flap Over 'Flappy Bird'

Maker of wildly popular smartphone app "Flappy Bird" suddenly decided it was game over.
3:00 | 02/09/14

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Transcript for The Flap Over 'Flappy Bird'
It's the hottest app on your smartphone. Until the maker of flappy bird suddenly decided it was game over, pulling it. Tonight, why these games spread like wildfire and how one decision can ignite a firestorm. ABC's gio Benitez. Why is it so hard? Reporter: It's the simple yet profoundly difficult game on our phones. Flappy bird. You ruined my life, flappy. Reporter: Downloaded more than 50 million times, a the notch the charts on the apple and android app stores. Creating the kind of buzz we've seen with games like candy crush and angry birds. Players everywhere tapping the screen, trying to keep that flappy bird in the air without touching the ground or the pipes. How do you get through the pipe? Reporter: Nobody seems to get very far. Personal best, three. Reporter: Now, tonight, after making 50 grand per day in advertising dollars, the game's creator shut down flappy bird, pulling it from stores, tweeting this -- I can call flappy bird a success I can call flappy bird a success of mine, but it ruins my simple life. So, now I hate it. I am sorry, flappy bird users. I will take flappy bird down. I cannot take this anymore. Users across social media expressing their disappointment that their game is gone. One player tweeting, "Flappy bird has apparently been removed from the app store. So, if I get too frustrated and delete it, I can't get it back. Rest in peace." Ruined my life? That was a little heavy there. But anyway, a lot of skeptics are saying this is a marketing ploy, but others say he was similarly overwhelmed. Reporter: We're told he was get something much hate mail, he was simply over it. Game over tonight. Gio, thank you.

This transcript has been automatically generated and may not be 100% accurate.

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