Gillette's new advertisement on redefining masculinity

"The View" co-hosts share their thoughts on the shaving company's recent ad campaign, which calls for men to end "toxic masculinity."
6:03 | 01/15/19

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Transcript for Gillette's new advertisement on redefining masculinity
Welcome back. Sorry. Gillette released a new ad campaign that's calling on men to end toxic masculinity. Take a look. We believe in the best in men. . He need to hold other men accountable. Smile, sweetie. Come on. To say the right thing. To act the right way. Not cool. Not cool. Some already are. In ways big. Yo. And small. I am strong. I am strong. Because the boys watching today. Will be the men of tomorrow. And there's a lot of support for it. But as always rg there's a backlash from people saying it demonizes all masculinity. Well -- yeah. You know. I didn't get that. Sometimes people see what they need to see in order the make their argument. Okay. So, I think anything that celebrates trying to make it better is a good thing. Is a good step forward. For some reason this is -- This has irritated people. Those the most negative are the one that need to make the change most. And they're not listening to -- I love the moment where the dad is looking into the mirror with the little girl saying something about being strong. I think it points to so many good men all over that are being good examples for the next generation to look up to and learn from. I find this to be one of the most positive and heart-warming pieces I have seen about how men should be in our lives. And I loved it. I thought we had a perfect example of man who was the opposite of toxic masculinity in president Obama. We had him for eight years. He was the role model that every child could look up to and say, hey, that's the kind of man I want to be. He was kind. Smart. A good dad and husband. He did efg he was supposed to. There was not a scintilla of can dal with that man. Remember that. Eight years. Policy-wise, there was. Not in his personal life, that's correct. I have a teenage son. What I've enjoyed so much is seeing my husband and my son interact. I have heard my husband many many times let my son know that it's okay to cry. It's okay to lose. It's okay -- you know. And I've watched that dynamic. I do -- and he has often told me that when he was growing up, the messaging was very different. You know. That it wasn't okay to cry when he was growing up. I do think perhaps there's a change. I think this message is different. This message is not about -- crying. This message is about pay attention. And the old adage, you know, is that if someone did this to you, would you be comfortable with it. That empathy thing that sometimes people forget. Because I think once someone can relate to your shoes, you know, maybe not by walking in them, necessarily. But can relate to it. I think that makes things easier. So someone who sees someone acting as they boy was acting to go follow the girl. If guy says, not cool. Don't do that. I think that's the -- that's the important thing is, good men are stepping up. And that's I think what they're saying. Are you guys ready for this? I don't love the ad. Okay. I know. My god. I don't love the Gillette ad. I don't like virtue signaling as a rule from corporations. I think this conversation about toxic masculinity. I grew up in a military Fam flip all the men in my family are in the military. We all shoot guns. There's a backlash against being traditionally masculine as well. I want men to, on obviously, not sexually harass anyone. Not make any woman feel offended. Not do anything el legal. You want to be a ufc fighter, that's fine too. If you have a side of you that is hypertestosterone. I think of James Shaw Jr. The guy that saved people in the waffle house -- That's not toxic masculinity. I hea people booing. It's ridiculous. Nobody booed. I heard it. It was a -- All I'm saying is that I have -- I take issue and I would like to have a broader conversation about what it means to have toxic masculinity and I think in general, when you're talking about don't cat call women. Don't sexually harass them. That's all fine and good. About is a hero. I loved the word empathy. Think women carry that so well. That is thoughing up. Those masculine men showing up to save your life. And women can do it too. Men have been told they can't show emotion, kbt show empathy. Can't cry. Can't show what is historically feminine characteristics. You know me well. I fit into all of that. All these things at -- You're a lot softer inside. She's a bear on the outside. That's for private. I don't think we're talking emotions here. I think we're talking about -- Test open to interpretation. Based on what I saw, what they're basically saying is, don't be a jerk. Don't be a jerk. Do I need a shaving company to tell me that? I think we need -- I think those messages can come from as many places as we can get 'em. Because as we have seen, sometimes that -- it's the people have forgotten. Maybe we want folks to do the right thing. Yes, I see.

This transcript has been automatically generated and may not be 100% accurate.

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