Lawsuit Alleges Zara Deceived Customers, Charged More than Prices Listed in Euros

One of the world's most recognizable clothing brands is in the limelight, not for a new fashion line but because of a lawsuit alleging it has engaged in deceptive pricing tactics.
1:42 | 08/24/16

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Transcript for Lawsuit Alleges Zara Deceived Customers, Charged More than Prices Listed in Euros
And now to a new lawsuit. They could send shockwaves through the fashion industry this is claiming it. These are the fashion giant precluded by celebrities use deceptive practices in the U west. Unjustly enriching the brand to the tune of billions of dollars sunny Hostin is here now that's a one exactly Sonny does this suit elects both alleged bizarre uses bait and switch pricing and so you think you're getting this high end fashion at affordable prices for your pain just a little bit more so for example in the laws that they say this customer DeVon rose. Love that this shirt saw the price of 99 B five but actually it was 995. Euros he goes to the cash register. And that paid seventeen dollars and ninety cents. Her shirt but the actual troop converter rate should have been eleven dollars and 26 cents and so we're talking about. Czar of the company that everyone loves the company that I use all the time so people may be paying more than they've been. Here's Ouattara has to say about this spokesperson said sorry you have saved vehemently denies any allegations the company engages in deceptive pricing practices in the United States. So will the deal to recover from that's. I think it's going to be a bit difficult because once Mark Geragos my good friend filed this lawsuit. He's a great lawyer my sense is that they then have to settle for millions and millions of dollars that's usually put Mark Geragos gets for these types of cases. And it's kind of a PR nightmare right because now people are thinking I'm not really. Getting high end fashion at these affordable prices find getting duped. Customers don't like that it doesn't feel good. And I think they're gonna start perhaps questioning czar and not buying those are close that we all have come to love and bring your calculators and check your receives exactly exactly.

This transcript has been automatically generated and may not be 100% accurate.

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