Maple Water Benefits, Myths or Miracles?

Vertical Water CEO Valentina Cugnasca explains why Maple water is making a splash in grocery stores this summer
6:36 | 06/24/14

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Transcript for Maple Water Benefits, Myths or Miracles?
Hello and welcome to real -- I'm Rebecca Jarvis here in New York City and here's what's happening. Take his seat held -- that water there's -- -- -- -- town and it's made from -- sat. And the world's first ever crowd funded bond is a huge hit the -- -- bond. Just raise more than a million dollars in one week also self help books there were everywhere. And we've got the guy who says all the experts who wrote -- while they should take some of their own advice. Who want to get right to wit maple water is making -- flashing Hershey -- -- this summer experts claim. It's healthy for you. So should you be drinking it we want to put all the hype aside and find out of the benefits are myths. Or miracles. And for that I want to bring in co-founder and CEO of vertical water Valentina -- -- it's a nice have you with us Valentina. So it's called vertical water -- it is maple water which isn't watts. -- -- Is that water that comes from maple trees in fact we -- arm. Maple -- -- maple trees in America. And don't add anything to hear it it's just the pure water that the trees filter naturally -- if -- -- their own nutrients and Sweden just a little bit. So there is some sweetener in here that there's nothing Addison natural sugar in fact -- serving only has three grams of sugar so it's just teeny tiny bit which is what -- -- -- -- nutritionists okay how much sicker should be at my drink I have heard. Less than ten -- exactly. People even say five but this is natural not -- what Patrick are safe for. So how you come up with -- Well actually vertical water comes out of for -- of forests which is an award winning. We believe therefore sustain our lives and so we want to make sure that they stay healthy and growing. And out of these efforts came vertical water. And vertical waters mission is to keep trees vertical so we want to provide in force landowners. Win money making alternatives to keep their trees standing as long as possible and not cut them down from timber as I understand at the bottom line here was OK we want to keep the force going we need something to fund that effort exactly we have vertical water -- because you're not killing a trained by. -- -- -- not at all in fact maple water maple sap is the raw ingredient for maple syrup. So -- people have been boiling down maple sap for hundreds and hundreds of years. And there's been narrowed its damage done to the trees the waters just continuously refreshed that tree during the season. Most people think of maple sap maple syrup -- this really sappy thing being that it or didn't mess up your hands if you get it on something it's gonna stick. That's not the case not on fact you can see it right there it's clear -- water taste test -- case has time tears. It is it's very it's very light the flavor just a little hint of sweetness at the end mean it it. It tastes like water howry would take coconut water pipe and it knocked out. There's so much shelf space it's true it's true and I think if -- We'll consider the fact that vertical water maple water has forty tree's nutrients than that and minerals that are available on regular tap water such as calcium. Potassium. -- Iron and manganese and in fact has more -- news in the -- with Cahill. And manganese is really good for bones nerve function and it helps the body metabolize fat and carbohydrates. -- Huge you're saying this is better for you it takes a look at Atlanta dentist history as a very light flavor how many how many of these come from one tree how many can he get out of a huge hit depends on the size of the -- -- so many different factors that that come into that equation mean mother nature. Is unpredictable and when this sap season actually takes place. But we can get a lot a lot of maple sap from the trees that we top so -- -- got a lot yes but I'm not only but if he's been -- terms of -- supply. They're very few trees in America that are currently being tapped -- -- -- of our missions astute. Encourage more landowners to tap their trees because that has an economic impact. Which has a social impact and of course the environmental impact of keeping trees standing so that's. Really important to vertical wires -- I'm curious to know how -- I won't call it a fat because you don't want it to be now but I am curious to know how these things get started for example how to -- get so big overnight how to coconut water gets abate overnight this have to be -- you've looked into how does -- work you know I. It seems like its overnight but I think there's a lot of work that goes into it -- people have been drinking maple water for hundreds of years. The problem has been there hasn't been shelf stable so it actually goes back I have three refrigerated has to be refrigerated and then instantly -- for media week. And then in yet to do something to package -- and and give it to the the shelf life that it needs to be able to be available all year round vertical -- available over hasn't over sixteen months shelf life right now so. That's the big difference technology has been changed and now makes it available that we can. Provided to consumers and where consumers buying this right now. Have all over the country incredibly we've only been on shelves since the end of April believe it or not but. We are now in over 300 locations stores around the country. Sprouts farmers market all of their locations -- whole foods white man's king sleepers. Jim those naturally which is in San Diego and hundreds of natural meat food that can store petition to. So this has to be in your mind you started rolling -- that consumers in April -- its three months later -- This is going well guess what what's the goal. The goal is to achieve our mission which is really to be able to reconnect Americans to force land giving them an amazing product. And helping keep trees vertical what is one of these go for what -- -- -- it yet. It is critical water I suggested retail prices -- 99. That's right in there with the what with all the cup competition that's -- I came to the price Reitman if you think about it you know it has about. Vertical water travels the third the distance from forest a table -- the open waters -- have to travel around the world against -- percent less fuel. Less fuel Smart carbon footprint. American me. Many things. -- -- -- -- -- Water donate have you with that it we have him instantly -- best wishes -- looking for vertical ladder thank you.

This transcript has been automatically generated and may not be 100% accurate.

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