SheaMoisture announces a new social justice coalition

Cara Sabin, CEO of ShaeMoisture, on the company's $100,000 investment toward social change.
2:55 | 06/05/20

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Transcript for SheaMoisture announces a new social justice coalition
Welcome back. Big brands and companies are speaking up in support of black American causes. As people come together and organize for justice Shea moisture wants to support those communities. They announced a new social justice coalition which will invest $100,000 to activists for social change. Here is CEO Kara sabin. Welcome back. We know that Shea moisture has always been committed to serving communities. You were talking about the $1 million relief fund going to minority business owners. Now you're putting money towards supporting activists. Tell us how the new social justice coalition will work. Many of us within Shea have suffered from the impact of racism and systemic oppression. This feels very personal for us. As we saw the deaths of George Floyd, Ahmed Aubrey and breonna Taylor against the back drop of covid-19 and the impact that it was having on our community, we felt a sense of urgency that we had to take action now. So the social justice coalition, we're partnering with like minded associations to help identify five activists working in the areas of legal services, voting, mobilizing political action and helping them make that impact within their community. I know you're also introducing the "This has to stop" initiative which will give the community a say in the investments. Tell us about that. What's feeling different is people realize it's more than a black and brown issue. It's an American issue. It's a human rights issue. The social post was one first step. We're proud to be part of the total unilever organization, we have other brands -- dove with their crown coalition to end hair discrimination. Ben and Jerry's is one of our sister companies. They very publicly denounced racism. They called for the dismantling of white supremacy. Not just having a say, but having a do and going into action is something that we're really proud of. That is important to us. You are supporting five individual activists. They will each get $20,000. How are you choosing who will receive the money? We are choosing activists that have really well thought out action plans that are focussed on action. We want to have this identified in this month of June and in July we will award the five activists. We are looking forward to hearing all about it. Thank you so much, Kara. We appreciate your time. Thank you, Amy. Good to be with you.

This transcript has been automatically generated and may not be 100% accurate.

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