From A Startup That Stores Your Bikes and Clothes on the Cloud to Making Kosher Cool

Rebecca Jarvis reveals the latest trends on Real Biz 4.17.2014.
15:40 | 04/17/14

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Transcript for From A Startup That Stores Your Bikes and Clothes on the Cloud to Making Kosher Cool
Hello and welcome to real because I'm Rebecca Jarvis here in New York City and here's what's happening. How can -- cloud helpless store everything from golf clubs to close and you start up is here to explain how that works plus. Who says passover is just one week and Jewish holiday that all about eating. He's with -- you're about to meet the man who's putting the cool in Kosher -- -- reforms is here to tell us how the most powerful female entrepreneurs in the world. Are changing the meaning of power. -- who Clifford get comedian George carlin's take on clutter. And I don't know how you but I need a place to put my stuff so that's. As trying to find a place from us that you know more important -- is that's old that's the whole meaning of life as an attorney and to find a place fieldstone. Let's all find a place to just put our stuff. Everyone needs a place to store and if you live in a city like New York -- you know the small apartment can barely handle all the junk so may be glad you rent a storage locker. Her may be live among -- go crazy well Sam Rosen is the founder and CEO makes -- that he's come up with a way to disrupt the 24 billion dollar storage business. It involves the clout. And if you're not exactly sure how you can store your winter clothing golf clubs in the cloud he's here to explain -- Thank you for having this -- face for being here so this is this is this is how you get yourself into the cloud that makes me -- I mean -- this isn't -- create -- -- this is not -- cut some makes pieces cloud storage for physical things. Think bed sheets and Crocs not spreadsheets and -- and just as easy it is as it is to order groceries from fresh direct. -- -- makes it dead simple to work quarters storage at your door. Still -- guys show up at night or. Yes and you take that letter -- exactly so to put your stuff into the crowd it's just three easy steps the first is scheduled reservation online and -- space dot com. Or give us a call. The second is we actually -- your house with these plastic bins. You fill them up with -- -- and -- -- wait twenty minutes while you pack them up. Or come back -- think it is gonna take me twenty minutes at tech madman or for free you'll come back in two weeks that he needs some time and lots of customers -- -- -- this may -- over -- weekend while they're planning. Spring cleaning -- something that. -- fill -- the bins with their items like this with shirts and sweaters and jackets at Toledo's winner stuff to make room for Summers. And then we come back to them pick up those items plus an oversized items like -- kaczynski's. Things that don't -- organs and we take -- to our facility. We actually created digital catalog and a third step -- we take those pictures and the descriptions that you can actually write on the top of the game. Just like you're writing a label on -- box and we up of those your private account online and all your things are available so I. I'm tell my junk let's just say I decided to do it and the twenty minutes that you. Showed up for ages dumped everything in your box would you go through it and categorize everything for -- so. At the moment we don't go through things -- -- iPhone -- and development they'll allow customers to pictures of their stuff. They remember every single item but -- -- really unique catalog and process when your stuff comes back to our warehouse it's actually -- for you. And with the customer's permission which is given to us. A check out when they make a reservation. -- actually looked to have us in some cases open up their -- on the -- -- studio in our warehouse photographer takes a bird's -- picture of the bin. And that image plus a descriptions actually loaded up right -- -- so he that he is -- you don't have yet twenty minutes to do it we are very busy mother you're an elderly person or college student or even yourself. Busy and or Condit you could just do -- and we take care of that inventory process. And -- you see is your biggest competition is at the moving companies that might show up at someone's door and arrange everything and then move it potentially to a storage locker yes. You know we really -- this is a new product in an old school loses that has not changed in almost fifty years -- so you. You think of the traditional classic self storage. It's really bad for customers it's a terrible experience had a dinky need to do will be she some bad stuff going down in the bathroom like drug deals for sixteen people sleeping there. What else we have amazing customer service the second -- -- never -- to -- to storage facility. So we have a lot of customers who never used storage before at all and now that -- is available in the cloud. They are now storage customers and a third is they don't have to forget what they put away who hasn't had a friend -- slightly unit. He forgot what's inside which makes -- our inventory process and give -- give -- the ability to log online push a button and get yourself back. He never forget -- sort of way. And it's agency first of all your UBA grad yes Bill Bradley and I I noticed because you actor you Yates lecture at the company at sixteen months they'll where -- you storing all this stuff. Yet so we -- have a really big warehouse currently in Jersey City, New Jersey and makes sense right because more and more people are moving to cities with urbanization. Real estate prices continue to rise just like I'm sure your apartment is so much more expensive. Today that it was a year and you don't -- -- necessarily -- that you can store all your style rice -- kind of like a reverse Amazon right we have a big warehouse outside the city and passed on that that cost savings. To our customers and we start all -- things co located with other people's things in the Safeway and what does it cost. So each in the six dollars and 25 cents per month the store and plans start at 25 dollars a month. For four games. So for some people who are thinking I don't actually want an entire storage locker -- a -- a paper that much space. This is your way of answering that questions about security and -- you mentioned that you take the picture off the bat how else are you insuring people's property. -- -- -- -- two million dollar insurance policy that doesn't only discovered people sings in that ends. But also our drivers who Schultz your home for example all of our upload team their background check -- professional right to -- with her very rigorous screening process. -- what happens if he would slip and fall on your house just like a painter remove her leadership and insurance policy that covers and even if they slipped down the stairs Karen your -- out. To make sure that -- your protective. And how many employees as an App Store actually it sixteen employees and will be twenty by the end of the twenty by the end of the month what's the -- Nickel -- to be the national storage friend a lot of storage companies that you think particularly in New York pick up his big presence is in New York. But they don't have a big presence may actually be -- to be the national story. 6000 thanks so much to make space in the company starts at six bucks a box that's for six usage Tony 645 a -- are I think some I think -- appreciate it. The most powerful women orange for doors on the planet will be at Forbes second annual women's summit in and month. And here to tell us who's part of this year's event and what is on the agenda is where -- she is president and publisher of Forbes woman. And it's so nice to have you with us here boiler -- -- you for coming on the real -- separate us this morning. And you're one of those powerful women by the way anybody who is in business will bring up your name is one of those women people should now. -- -- thank you I've been so fortunate to have the opportunity. To meet so many extraordinary women and I think now more than ever. Hearing the stories of how other women did -- hearing their narratives. Is the most important and powerful way not just to inspire other women to do the same thing which created network. Around the world to empower more -- women and one of the one of the big topics of this year's summit is redefining power what does that me. Today -- doesn't necessarily mean controlling a lot of money sitting in the corner office holding elected position. Howard today is really about influence how do you build. Following around an ID act and vision. And it's I think had a huge impact for women he don't need to be acquire office to -- huge power just look at someone like a Lady Gaga for example with one click of the mouse. Can reach hundreds of millions of people. That's power and has a profound impact for women are both following traditional -- but also striking out on her. And it's interesting you bring up influence because in this day -- age of social media. Influence is measured in a very different way then. Even ten years ago influence was measured you can reach so many more people and some of the names of women on your list for example Jessica Simpson is another one of those names where. A lot of people don't necessarily. Think of Jessica Simpson even as a musician as much -- -- they know she has the music in her blood and they know it's what got her started but she's a businesswoman. A lot of expectations. Remember ten years ago when her reality show Nicholas -- and -- And -- someone in our reputation is kind of a -- -- she's proved herself to be serious business woman. Her licensing business now is over a billion dollars in revenue. Shoes at Carroll and the like she does the -- and not a lot of people know that extraordinary success story. Course some of the other women that are going to be your -- who you think of as the top women in industry right or some great -- for Norris -- I think have a lot of lessons that other women can learn from. I'll look at someone like -- Kathy Ireland has a great example. Don't let negative negativity weigh you down she started off -- most well known for early on as a Sports Illustrated swimsuit cover model she never -- you -- -- we sought to as a business person. But no one took her seriously. It required her to start selling socks under her name the most -- glamorous product at Kmart. To be successful if you can make white athletic socks successful you can do anything now she has a multi billion dollar licensing empire. Incredible story. What do you think of all of these women what do you think is the unifying factor if there is one. I think there -- some that you see thru route one tenacity -- is imperative like anything in life you're gonna face ups and downs. Nothing is a straight line. All of these women were focused on envisioned have to have a vision what you're doing whether to business your personal life what he knew what you -- -- do in your community. And if you have that vision and work toward it. It allows you to navigate around those those bombs in those obstacles because you know you're working toward something important. You also have to be self aware. All of these women talked about the fact that you need to -- not just your strengths but your weaknesses and Tory birch trees that are conference one of the few self made female billionaires in the world. Talked about how loyalty was always one -- her strengths when she launched her business it turn out to be a weakness -- at a tough time making personnel decisions. Ripple effect across all of our country the company. In a negative way to know your strengths and weaknesses and build your teams and surround yourself with people who complement your skills not duplicate them. -- hire the person who has something that you don't have that brings something to the table that you dealt so there isn't bad butting heads over what we're both great at. Operations for this business let's try and both do -- now instead find the person who's good at Celtic if you're -- operations got to fill the gaps and the other thing that I hear time and time again is picking your skin. And I think all of us are very very sensitive and when you're starting a business people are -- -- give you a lot of feedback. Take that feedback seriously take that criticism seriously there could be grains of truth -- that but don't take it personally. Business is not personal you've got to have -- long term vision you've got to have thick skin and and you've got to believe in what you're doing and that's contagious and inspiring -- the people around you -- -- Forbes thank you so much really great stuff. Best wishes of the conference you know it'll go great thanks for having me thanks so much for being with us. And for some of you you know it three days and to pass over -- celebrating. You may have hit your -- the tipping point well if you're not familiar with mops it's kind of like eating cardboard. I do -- us. Our next guest says though -- is about to change that saying he got the right recipe for making Kosher cool he joins us now on the phone and he's one of the developers of this hot new product Mike -- is founder of shell consulting group. And we have is that -- the -- here with us in studio it's kind of like a breakfast cereal. I had -- this. Mike no great -- they can't. OK so how are you couldn't make up the cool. Well I think partly is that notion that Kosher food has been around for so long. It's time to actually put little levity in -- leavened bread so. So with -- obviously being the most popular and -- not leavened bread. The creators. We -- struck at work myself. 64. Bring about some exciting new products to the crucial world. I totally get how this stuff would be appealing to anybody who is observing passover who's got a duet. You know their eight days of no leavened bread but for somebody who isn't Kosher for somebody who is an observing passover one is the -- here. Well it's simply the fact that it's a new type of -- -- and and we can leverage off the opportunity. -- -- much of being its primary ingredient but -- delicious it's a new form of granola and it allows -- not -- of serpent the Jewish consumers. But -- Jewish consumers enjoy a product -- -- category. That is getting -- very -- Kosher foods now. Are becoming another will attribute and promptly technology -- -- like organic gluten free content and that's the point at which were jumping off here to make called sure. Much more aware and much more on the available to consumers. With what the public but so. It does feel like the consumer is more and more inclined towards that specialty. Specialized type of food whether it's. Something that's -- -- Kosher food for example as you know has certain elements of it that are you know that you have to observe in order -- you for example kill the animal it has to be a more humane way of killing the animal and people are becoming more and more. Assessed with organic farming and ways of making sure that it's locals so -- could actually fit into that category. Local Kosher actually fits in beautifully and the reason for this new trend -- enthusiasm and what we call. Humane and GMO when going -- notices for example the public what agreed -- retailers Whole Foods Market. Is is providing that learning environment people go to Whole Foods Market -- because they trust products. People trust Kosher food so. What better match up there and so I think as people learn to shop and understand more attributes. Like -- -- -- like Kosher. Like -- so more humane treatment of animals they're going to bring that a greater awareness and that's the only reason why I think Kosher. It has -- and is -- creating and known. Kind of place for itself in -- world. At the end of the day it just have to taste great here right. Well we you know I've been developing products for thirty years and people generally don't buy it again -- it doesn't taste good Rebecca. Exactly and so how long -- you batted stores and what's the goal now. Well -- -- the product actually was created some you know ten or twelve years ago but as -- sit Wayne's got myself and our team. Launched the product exclusively Whole Foods Market last year. And -- -- spread so this is the second year sort of this passover initiative and our goal is to allow consumers. There are Jewish and non Jewish should join this product all year round to be on passover of course. -- -- -- -- -- -- -- -- All right -- -- thanks so much we really appreciate it -- Rebecca thank you might -- lots -- and you can get yours edible foods near you. Thanks so much for joining us for real this we want to hear from you which female entrepreneur or do you admire most tweet us at real -- with RJ until next time. This is Rebecca Jarvis from New York have a great one.

This transcript has been automatically generated and may not be 100% accurate.

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