Transcript for All I Want Is 'Star Wars' for Christmas 1978
This year a lot of kids are asking their parents for space toys for Christmas and the demand is having a tremendous effect on the toy industry. Industrywide sales are up by almost 8% most of the increase attributable to the space toys craze. But Cincinnati based Tenet corporation sales are up 40%. And can officials say the movie Star Wars is responsible. Last year Kenner won the rights to manufacture toys based on the movie paying millions in royalties. McKenna says it will pay off they've shipped over thirty million Star Wars toys this season. And if firmly convinced that phrase could last for years. The attitude we're taking and are planning. Is that George Lucas has created this marvelous fantasy world peopled by all kinds of droids and exciting creatures. And we think that it could be another Disney maybe fifteen year Russian a little B is celebrating arching beaches fiftieth. Anniversary. Many talents have tried to duplicate Disney's success all of failed. But even if far to the cute doesn't become another Mickey Mouse it's made a very Merry Christmas for the toy industry. Right up north for ABC news.
This transcript has been automatically generated and may not be 100% accurate.