'Avengers: Infinity War' stars announce new Marvel Universe Unites campaign

Paul Bettany, Sebastian Stan and Karen Gillan appear live on "GMA" to kick off the campaign to benefit children's charities including Make-A-Wish and the Starlight Children's Foundation.
3:00 | 02/27/18

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Transcript for 'Avengers: Infinity War' stars announce new Marvel Universe Unites campaign
stars of "Avengers: Infinity war," Sebastian Stan, Karen Gillan and Paul bettany. Give it up. Thank you. They are uniting right here in times square for a big announcement. It's about the entire marvel universe interest our parent company, Disney so thank all of you for coming. Thanks for having us. Yes. We do have a big announcement but before we get to that, we got to talk about the movie. Right. "Avengers: Infinity war." Tell us the whole script. You are the one man who hasn't read it. Look, I mean it's a combination of ten years of characters that people have grown up with so it's exciting. Very exciting. Everybody can't wait for this. Comes out may 4th by the way. You're here to kick off an event marvel universe unites and involves action figures so let's check them out. Come on over here. Yes. This is me. This is you. This is you. Come on this side. Come on this side. It feels like Christmas. The cameras come this way so we should face that -- I've never seen a camera before. I don't know. You would never know that. But this is the big deal. Open the boxes. Let's see what we got inside. Wow. Oh, my gosh. These boxes, there he is. They're full of infinity war toys out there for everybody who can see this. Now, Karen, why are these so special. These are going to be donated to starlight children's foundation after we finish playing with them and taking pictures with them for a very long time. I like that. Yes. I mean -- I love it. You each have your own action figure. Paul, how does it feel to see yourself. It's humiliating because my 6-year-old daughter -- she uses it to punish me. She only cares about that one right over there. Well, it doesn't stop here. You guys took a picture earlier and put it out there and we hashtagged it hero acts and we have 8,204 likes as of about ten minutes ago. And I know it went up. And why should everybody like this photo? ? Well, because if we can get a million of them, we're going to get -- marvel is -- Donating a quarter of a million dollars. A quarter of a million dollars. To hospitals. And Disney will donate 10% of this weekend's marvel sales. 10% of this weekend's marvel sales. Okay, everybody, make sure you go out. You like this photo. We need to reach 1 million for a quarter of a million dollars and, audience, we didn't forget about you. Of course, we didn't. Come on guys, bring it out. Bring it out. You are all going home with the

This transcript has been automatically generated and may not be 100% accurate.

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