Transcript for Prince William, Duchess Kate launch new YouTube channel
Back now with prince William and duchess Kate launching a new YouTube channel as they push to modernize the monarchy. They make their own megadeal in the streaming world and Amy is here with more. It's a whole new world. William and Kate's announcement follows Meghan and Harry's controversy sit-down interview. The video of it getting hundreds of thousands of views within the few hours and the channel appears to offer an inside view of the couple and their royal duties. Be careful what you say because they're filming. I know. Reporter: This morning the duke and duchess of Cambridge revealing the person am side of palace life. Do you know where it is? No. Reporter: Kate and will poking fun at each other as they carry on their royal duties officially launching their brand-new YouTube channel entering the streaming world with more than 1 million views. It comes amid a royal rebranding, the couple changing their Instagram name from kensington royal to the duke and duchess of Cambridge. and just days ago posting this personal family video celebrating their 10th wedding anniversary with their kids. We are really going to see more of their private life and the work they're doing behind the scenes. It's really almost a rebrand of sorts showing a younger more approachable side of themselves. Reporter: The push to modernize the monarchy as they see their own success signing deals with Netflix and Spotify estimated to be worth $100 though they insist it wasn't something they planned on. The Netflix and Spotify all, that was never part of the plan. No. You didn't have a plan. We didn't have a plan. That was suggested by somebody else, by the point of where my family literally cut me off financially and had to forge security for us. Reporter: While will and Kate won't make a profit off the content they hope it will provide a more in-depth look at their work. The Royals have started to realize they can shape their own narrative and engaged audiences on these platforms so to reach them on a much bigger scale is what their plan is. Reporter: And this isn't the only way. Kate is opening up in new ways releasing a new book tomorrow called "Hold still" and features photos they took of one another during the pandemic. We should mention there is a happy birthday in order for Archie. He turns 2 years old today and the royal family taking to Twitter to send birthday wishes an takes me back to Windsor two years ago and my whack and a half wait. Is that the time you were there with will reeve? Yeah, it was so hard. Awful assignment. Terrible. How you endured. What to know before you buy
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