Serena Williams talks women-focused Super Bowl ad

The tennis star also opens up about her loss at the Australian Open and what she wants her daughter to embrace as she grows up.
7:17 | 01/31/19

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Transcript for Serena Williams talks women-focused Super Bowl ad
really going to want to show your appreciation for our next guest who needs no introduction. People say and I say she's the greatest tennis player of all time. I say she is one of the greatest athletes of all time, period. Please welcome Serena Williams. ??? Get the chains out ??? How are you? Mwah. Good to have you here. You got that, you got that. I asked her did you give it a sit test. Yes. You don't need anything. You've got it all going on. Thank you. Oh, wait, let me ask you something. We're playing it earlier this week, the lip-sync battle. How you came out for Brooklyn decker to help her out against her hubby. Yes. That was so good. Would you ever go back as a guest and if you did what would be your song? Yeah, you know I would go back as a guest and I probably would do something by cardi B. Cardi B. I can see it right now. I can see it right now. Oh, my goodness. The Australian open, it was so exciting and you were right there. Right there. Right there almost advancing and you said you learned your lesson about having a lead like that and you gave all credit to your opponent. You were very gracious but what did you learn in that moment that you said you'll never let happen again. I took some time off to have a baby which is like the best thing I've ever done in my life. And you lose little things and this has only been ten months so I've only been back for ten months and it's really been miraculous to be honest. I've learned little things I used to do that I have to be like, oh, okay, I remember that. Oh, so now I won't do that again so I learned when I'm in the lead I'm a closer. I'm really phone to be a closer and so it's little moments like that that you just don't think about because you spend so much time away and you really don't get that match play and that match experience and so it's so -- everything that I've done in ten months has already been crazy and so it's still little lessons I'm learning and happy for those lessons. You're always learning. You know that. Appreciate that. I cannot believe your precious little girl is almost a year and a half now. I know, yes. I know. I love it when -- I know. Oh. Oh, my gosh. Stop it. Cuteness overload. But what's so great, you've had some wonderful women in your life. Your mother is so strong. Your older sisters and what are you wanting to teach your daughter? What do you want to teach her about being a strong woman? Embrace it and one thing that I'm also here to talk about is making the first move. I want to teach her it's okay to make the first move. It's okay to ask and to say, listen, I want a chance at being in this play. Like put me in and just -- or give me this first opportunity. There's so many different ways -- You put yourself in your first tennis tournament. I did actually. I literally made the first move. My dad said I was too young and I was so small and I wasn't ready but I was -- I knew I was ready and I made that first move and I want my daughter to be able to do the same thing and to teach our women and -- that we can, you know, we don't have to -- we're taught as a society that, you know, we have to wait and be second but that's not true. We can be first. I know who you are. I only like being first. So tell us about this campaign with -- It's been great. A cool super bowl campaign. I think we have a sneak peek today about it. And it really talks about embracing and women embracing making the first move whether it's on a date in terms of let's go out on a date, nothing else, you know. I'm not teaching my daughter that. Thanks for clarifying that. More, making friends like you can go up and say, let's be friends. Let's talk or just going in a business room and say, listen, I want an opportunity to have an interview for this job. You know, there's nothing wrong with doing that instead of waiting for things to come to you it's important to take that opportunity. Make that first move. Exactly. All right, let's -- so you alluded to this. How she -- it's a commercial that's going to be shown during the super bowl. Oh, my goodness. Bumble. The world tells you to wait. That waiting is polite but if I waited to be invited in, I never would have stood out. So make the first move in work, in love, in life and don't wait to be given power because here's what they won't tell you, we already have it. Boom! The CEO of bumble is here. Please come on up here, Whitney. Nice to have you here. Please sit on down. Wow. Just watching you both of you and watching that, so kind of like a no-brainer to have Serena be a part. You know what, from the very first second we founded bumble, I had Serena in mind. I mean she is -- you are the ultimate first mover. In every aspect of your life. She embodies that. She really does. And, you know, this is the ultimate manifestation of putting yourself out there, making the first move and whatever that is, that one day your big dream of hopefully being able to have Serena involved can actually happen. And we are so, so proud to be -- to be in this together and we are going into the super bowl a moment that really, really emphasizes celebrating men. The campaign, the production team all involved, all women. That's right. All women. No, that was really important. That was really important to us. Especially that we are airing this during the super bowl, something where it's something celebrated more for men. It's like why not make a huge statement and not only in front of the camera but also behind the camera which is so important to have that support behind the camera as well. So we wanted to -- we definitely wanted to do that. That was important for you as well. It's been amazing working with Serena. You know, a lot of times you see these super bowl spots and a creative team is only involved, right? And it's been so amazing because Serena is so personally invested this this mission and this mantra of really making the first move that, you know, she and I along with that amazing creative team and all these amazing women, we really put our heart and soul into this. Wonderful and thank you for coming here and allowing us to share it.

This transcript has been automatically generated and may not be 100% accurate.

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