Second Act Showdown: The $5,000 winner is ...

Mahisha Dellinger has a big surprise for all three of our up-and-coming entrepreneurs.
7:36 | 08/07/20

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Transcript for Second Act Showdown: The $5,000 winner is ...
act showdown." All week long we have so enjoyed meeting the entrepreneurs who traded in day jobs to start their own pursuits. There they are. They're all competing for $5,000 to grow their bidses and today, expert entrepreneur and CEO of curls beauty brand mahisha Dellinger will choose who will taking home that money. But first, let's take a look back at all of our contestants. My name is Brittany green, I'm an author of "Little black girl." I created a company called created custom by daddy cakery. We empower children to contribute their best to society. Now's your opportunity to convince mahisha to give you that $5,000 at the end of the week. With your backing I'll be able to put out more children's books that feature diverse characters and are representative of all of America's children. Your investment would allow me to create a separate design space to run my business from. With more capital, I can scale this company and they can continue to create more educational toys and reach more children at schools and in the classroom. We welcome back all of our entrepreneurs. Mahisha, what's the key piece of universal advice that you would like to leave with our entrepreneurs? To all of my amazing business owners here, anyone watching, there's one key thing you need to remember is that you have to do your due diligence -- failing to plan is planning to fail. If you don't have a road map, how do you know where you're going to go? So you need to know your industry inside and out, your competition inside and out. You need to understand your numbers, your profit margin. You need to make sure that every potential obstacle you have a solution for and because most businesses do fail, and I'm not saying this to be discouraging but to prepare you, I'd rather you really take a really strong hold on your planning structure. So your business plan, make sure you have one, super important and a marketing plan and also, I want to say in this social media climate, you have to make sure you build your awareness and build your presence, create an image that will extract the customer base you're trying to retain and be really diligent about your position and your branding. Super important. I want to make sure you guys understand the importance of planning. Get that foundation right. A structure so you have a solid base to fall back on. I love everything you said. Mahisha, you're putting the power into the entrepreneur, they've got the power to do the right thing, so we're excited to hear more. We're going to announce the lucky winner right after our quick break. You don't want to miss this. We'll be right back. I'm so successful I'm so successful When we started Carvana, they told us that selling cars 100% online wouldn't work. But we went to work. Building an experience that lets you shop over 17,000 cars from home. Creating a coast to coast network to deliver your car as soon as tomorrow. Recruiting an army of customer advocates to make your experience incredible. And putting you in control of the whole thing with powerful technology. That's why we've become the nation's fastest growing retailer. Because our customers love it. See for yourself, at Carvana.com. Is skincare from around the world Better than Olay? Olay Regenerist faced 131 premium products, From 12 countries, Over 10 years. Olay's hydration was unbeaten Every time. Face Anything. Find out more at Olay.com I have moderate to severe plaque psoriasis. Now there's skyrizi. 3 out of 4 people achieved 90% clearer skin at 4 months after just 2 doses. Skyrizi may increase your risk of infections and lower your ability to fight them. Before treatment, your doctor should check you for infections and tuberculosis. Tell your doctor if you have an infection or symptoms, such as fever, sweats, chills, muscle aches, or coughs. Or if you plan to or recently received a vaccine. Nothing is everything. Ask your dermatologist about skyrizi. At Philadelphia, we know what makes the perfect schmear of cream cheese. You need only the freshest milk and cream. That one! And the world's best, and possibly only, schmelier. Philadelphia. Schmear perfection. The Dove Beauty Bar makes my skin glow. I've encouraged Serena, my best friend, to switch. Feels moisturized and clean. My friend Stefanie, her skin was dry. I'm like girl you better get you some Dove. She hooked me up. With a quarter moisturizing cream, Dove cleans and cares beautifully. Want to brain better? Unlike ordinary memory supplements- Neuriva has clinically proven ingredients that fuel 5 indicators of brain performance. Memory, focus, accuracy, learning, and concentration. Try our New Gummies for 30 days and see the difference. 60% of women are still wearing pads that leak. Really?? Always ultra thin with Rapid Dry absorbs 40% faster with up to 100% leak free comfort. So everyone can be leak free. Find your fit with Always Your eye health and safety is our top priority. Because everything we do at LensCrafters is for every sight that makes your life special. LensCrafters. Because Sight. Book your annual eye exam now. For patients that have sensitivity it's very common to have a gum health concern as well. You know, I talk to dentists every day and they're able to recommend new Sensodyne Sensitivity & Gum. It's really good dentistry to be able to recommend one product that can address two conditions. Now, eyeliner goes nyc-proof. Tattoo Studio Gel Pencil from Maybelline New York. Smudge resistant. Sweat resistant. Waterproof. Up to 36-hour wear. Tattoo Studio Gel Pencil. And in Liquid Liner. From Maybelline New York. Alerts... ...Remind us... ...And forewarn us. But if you have type 2 diabetes... ...And risks for heart disease,... ...Damage to your heart may have already started. Up to 50 percent of you may be at risk for heart failure. And there's a chance you could land in the hospital. Farxiga does... ...More than help... ...Lower A1C. If you have type 2 diabetes... ...And risks for heart disease,... ...Farxiga can help prevent hospitalization for heart failure. Do not take if allergic to Farxiga. Symptoms of a serious allergic reaction include rash, swelling, difficulty breathing... ...Or swallowing. Stop taking and seek medical help right away. Tell your doctor... ...Right away if you have red color in urine,... ...Or pain while you urinate,... ...Or a genital area infection, since a rare but... ...Serious genital infection may be life-threatening. Do not take Farxiga if you have severe kidney problems... ...Or are on dialysis. Other serious side effects... ...Include dehydration,... ...Genital yeast and bacterial infections in women and men, urinary tract infections, low blood sugar, and sudden kidney problems. Stop taking Farxiga... ...And call your doctor right away...

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