Transcript for These barber shops educate African Americans about COVID-19
Now to the growing efforts underway to bring truthful health information to the African American community, especially when it comes to covid-19 and vaccines. Yes, barbershops and beauty salons helping to not only make people look good on the outside, but stay healthy on the inside. Our ABC Kenneth Moton has this for us. Reporter: The massive and historic effort to vaccinate a nation, doubt from so many Americans, especially in the black community. There was a strong reluctance in the African American community to take this vaccine. And it's not for anti-political reasons, but there's a historical foundation. Reporter: At nile style in northeast Baltimore, it's no surprise the barbershop has become the place to discuss covid-19 and the vaccine. We try to use our ability and our connection with our clientele to instill some confidence or some truth to a lot of the things they may comment they've heard off the treat or social media. Reporter: In silver spring, Maryland, millennial salon also trying to help clients stay safe and separate fact from fiction. When it comes to the vaccine do people sitting in your chair trust it? I would say that 75% of the people who come into my chair are people who understand the value of the vaccine and there are some things that they're kind of waiting for to see happen first. Reporter: As restrictions started to ease, businesses across the beauty industry started to reopen and adapt with new safety measures. I'm educating people as I'm educated. So there's a transfer of information back and forth. Reporter: Will you get the vaccine? Absolutely. You see how quickly I said that? I believe it. Reporter: Not the case for Jerry Taylor who transformed her southeast Washington D.C. Home to survive financially. The owner of she nailed it says like many of her clients, she won't be getting the vaccine. I've only had one client actually say she is interested in receiving the vaccine. That was just more so in her words, so that life can resume something back to normal. And she doesn't even know if that will work also. But for the most part, everyone is against the vaccine. Reporter: The history behind the skepticism well-documented. I understand that people may have mistrust based on historic circumstances, the tuskegee experiment and so on. I think it's important that those who understand the science communicate effectively with other people given that we're at great risk from covid. Reporter: Covid is disproportionately killing black people. For Niles style in Baltimore, that's where live chair health A client pulls out their smart phone, scans the qr phone, and there are five questions. Three surrounding covid. Reporter: There's an app for booking barbershop appointments. His platform evolved to help people become more health conscious for free. Even equipping barbershops with blood pressure monitors. Our focus is addressing health disparities with people along color, starting with African-American men and women because this group of people is overrepresented in almost every chronic disease category and we need to go to where people are which happens to be hair salons and barbershops in the communities. Reporter: Now in the age of covid, live chair health has temperature checks getting people information from medical partners, even connecting clients with insurance providers and doctors. We want to be an advocate and tell people to mask up. Social distance. Frequent hand washing. But as far as taking the vaccine, we really want to put that in the hands of the primary care provider for that patient. Reporter: A recent study finding four out of ten African Americans would get the vaccine. Live chair health also has what it calls a brain trust of black doctors including a Baltimore cardiologist. We have to really concentrate an effort to try to make more people more comfortable with the idea of taking the vaccine which has been shown to be very effective and very safe. Reporter: For the barbers, a fresh cut isn't the only thing they're trying to provide their clients. We're trying to make them look good inside and out. Reporter: Kenneth Moton, ABC news, Washington. That's one of the spots I remember as the kid going, where conversations happen among block folks. Black men, especially. You're sitting there. You have the undivided attention. You have to have a conversation, even the kids can pick something up. It's good to see they're concentrating on barber shops. The tradition continues.
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