How BIPOC can access the hidden job market

Diversity expert Sharon Smith-Akinsanya helps top employers build more authentic relationships with people of color.
3:30 | 04/20/21

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Transcript for How BIPOC can access the hidden job market
Let's talk about what we're seeing with the unemployment rate. Currently 9.7 million unemployed Americans, and though the economy is beginning to recover, black and hispanic women in particular are being left behind. Our next guest is here to she found a social hiring network, people of color careers and tips how to access this hidden job market. Thank you for being with us. Happy to have you here. We've been talking about this for over the past year, now during this pandemic, so many Americans dealing with unemployment. Why do you think it is that women of color have been so severely impacted by this? More so than others. You know, Amy, women of color, were overrepresented in the industries -- by being overrepresented, they were the first to be furloughed. But while the recover is going slow, there is some good news. Employers are starting to pay attention. They are looking themselves in the mirror and saying, listen, we have got to do a better job to make sure we are attracting and retaining talent of color because the workforce is changing. By 2042 we will be a majority, minority nation and truth of the matter is, professionals of color, black and hispanic women, we are the future workforce. You have a sight. People of color careers. And we see the commercials all the time. They're advertising where to put your resumes and this and that and people trying to find jobs. Why do you think it is important to have a specific place, something that's unique for people of color, women in color in particular. I found that people of color careers.com which is a proprietary software social hiring network because I want to really revolutionalize the way diverse and equitable hiring was done in America. In terms of closing that gap, Sharon, you have your top tips for people who are trying to get back into the job market who fall into this category, that marginalized group. Tell us what they are. First, I want people to understand, you are wanted. You are being pursued and you are in the catbird. But I also want you to be a choosey lover. I want you to think about who you work for. Make sure you are working for those corporations that clearly have the diversity, inclusion and those goals. And they make them public. And the other thing. Don't keep it a secret. There is no shame in your game. We all have been impacted. Make sure you are telling your friends, your family, network, even people you meet in the grocery store, I am looking. And they will help you. And make sure you have a stellar profile and search for those platforms like people of color careers where you can upload that resume, upload those profiles and get back to work. But the main thing is don't keep it a secret. Let everybody know who you are, know your value, and make sure they know that you are looking. Sharon, thank you for that so much again. People of color careers is the name of it. We appreciate your time and we appreciate your passion as well. We're going to see you down the road, okay? Absolutely. Thank you for having me.

This transcript has been automatically generated and may not be 100% accurate.

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