‘GMA3’ update: Small business turns limoncello into lemonade

When the pandemic hit, Fabrizia Spirits pivoted from making limoncello mix to hand sanitizer to keep their employees working.
2:54 | 12/18/20

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Transcript for ‘GMA3’ update: Small business turns limoncello into lemonade
with an update on the alcohol manufacturing company that pivoted during the pandemic to make hand sanitizer, donating more than 25,000 bottles of I to first responders and nursing homes over the past nine months. Did you know anything about producing hand sanitizer? The honest answer is absolutely not. When the fda made temporary guidance, they included the recipe which includes ethanol. That's something we have a lot of experience with. Producing it was quite easy. We started fabrizia spirits in my parents' garage. When the pandemic hit, we didn't know what to do. Orders were being canceled. We quickly realized we could make hand sanitizer which is direly needed by hospitals and first responders. Once we figured that out, within a matter of days we had a purpose. We began producing and donating hand sanitizer across new England. Ept us very busy during the pandemic. Going on "Gma3" was an incredible help to our business. Our phones were ringing off the hook. People were calling across the country trying to purchase our hand sanitizer. It was great to get this visibility for the small company we are. We're continuing to try to find ways to keep our people busy. We took our limoncello and decided to start making baked goods. We're taking our limoncello low and making cooks, whoopi pies and biscotti and shipping it out across the country. It was an effort to keep our team busy during the holiday season. This spring we were in a really tight spot. We kept coming to work, kept thinking of new ideas such as this bakery. We persevered. We're appreciative of our employees and our customers. The lesson we learned this year is to think outside the box and not give up. Those are the two most important things right now. The next plan here at fabrizia spirits is at our heart we are a spirits company making limonc L low. We can't wait until restaurants re-open and are thriving, getting back out there, seeing our friends and family and that we don't have to make another bottle of hand sanitizer. The day that comes will be a great day. That's what we're looking forward to. We want to thank Phil for bringing us up to date. Last time he was on we know that he featured colleague Jarod who was expecting a baby through all this. We would love to share with everyone that baby Harrison was born and is hap and healthy. We're so excited for them and want to tell them how much we appreciate all they've done and are doing.

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