Paralyzed football star launches coffee company

Eric J. LeGrand talks about his life-threatening injury, rehabilitation and his bold new business venture.
3:22 | 02/22/21

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Transcript for Paralyzed football star launches coffee company
We are back now with a college football star from new Jersey fighting his way back from a life-threatening spinal cord injury and finding a taste for coffee along the way. Now launching his very own brand. ABC's will reeve on Eric Legrand's grounds for success. You go back to that day in 2010. Take me through what happened on that day at met life stadium. We just tied the game up 17-17 in the fourth quarter with five minutes left in the game. I say to myself I want to go down the field and make a big play for my team. A hit there by Eric Legrand. With the tackle, I put my head down, and I felt it in the back of the shoulder blade. And then I knew I was paralyzed. What was the next thing you remember after that? The trainers were coming out there and they were saying is it your head or your neck? Can you feel this? All I could say at the time was I can't breathe. My coach comes down and looks down and pushing on me, and you have to pray right now, and when he said that to me, it was the scariest moment of my life. Why do you have such a positive outlook? I've always been like this, I like to make people happy, I don't like putting people down, that's just not who I am. What happens in the dark moments? The dark moments are always, you know, when you are feeling bad for yourself, and you can't do this and you can't do that, but I go through those very fast because I have met so many people as you have who have spinal cord injuries and I'm for fortunate, not as fortunate as others. You do all this public spacing stuff where you're being celebrated, and in the midst of that, you're grinding, no pun intended on starting a coffee business. Covid had given me the opportunity to take a step back in my life. Then I started listening to some audio books and wanted to change my life, and Phil knight creating Nike, he inspired me to say you know what, I'm going to take that leap of faith and I'm going to open up my own business and the opportunity presented itself in my town down area. A bunch of my friends would always send pictures of coffee and I never was a big coffee guy and I tried it and I was like whoa, I've been missing out on some good stuff. And here we, are months later, in a full-blown business. Let me get this straight, for nearly 30 years, you had never tried coffee and now you are the owner of a coffee business? Well, I would love to have multiple locations throughout the entire country. How would you describe your level of hope for the future? Hope is what drives me every day. Hope and belief that one day I'll be living the dream of not being in a wheelchair. This is what motivates me. What is your message to people? Appreciate the things that do you have in your life. Don't focus on the things that you don't have, and if there is something you truly want, you work your butt off to get it. Wow. I got chills. Can't believe it's ten years ago, that story. Look at him now. A devastating story. Thank you so much, will reeve, for that, and you can buy Legrand coffee online at and he plans to open a store front this summer in his hometown of Woodbridge, New Jersey. I love it. He is always hustling. And you got to try his coffee. I'm not a coffee guy. Neither was he. There is always time.

This transcript has been automatically generated and may not be 100% accurate.

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