Pitch Payday Challenge: Yo Soy AfroLatina

Small business owners compete for a chance to win a grand prize to grow their companies.
4:50 | 09/29/20

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Transcript for Pitch Payday Challenge: Yo Soy AfroLatina
All week long we're meeting small business owners who took a leap of faith in starting their small businesses, and now they'll pitch on why they should win $5,000. Today we're kicking off a little competition we're calling "Pitch payday challenge." We're joined by CEO and founder of glam seamless, Alexandra Cristin. She'll share her business advice with today eesz contestant. At the end of the week, she'll choose whose company she'll support with that $5,000. Our first contestant today is in need of a little creative inspiration, she left her 9 to 5 in advertising to start her side hustle. Let's meet today's entrepreneur. Hi, I'm the creator and owner of Yo soy afrolatina. A brand that highlights the people, culture and experiences of afrolatina. We sell coffee mugs, hats, we have it all. It's a product that I personally love and I knew that I could wear on a daily basis, so something that was bold and empowering but cute. Yo soy afrolatina is inspired by my heritage. I'm a fusion of two cultures. I'm black American and Mexican American. There was a time in my life where I felt like I didn't see myself on TV, I didn't see myself in newspapers. Afrolatina has always been around but never talked about. I wanted to expand it into an empire and an impact on my community by empowering them to embrace their identity. And she joins us now, we're very excited that you want to expand into an empire. So do that, we'll give you a chance to tell Alexandra why you should get that money for your business. So take it away. So it's a brand that highlights the people, culture and experiences of afrolatinas through our lifestyle custom and apparel merch. I want my company to be a place where those same people can have a platform to celebrate and express pride in their heritage. So if I were to win this money it could help me invest in product development, diversify our product portfolio and introduce high-quality pieces and create our pieces in house provide opportunities to other black and brown creators. Most importantly growing my business would allow me to bring myon line community together in real life to celebrate a culture that's just as diverse as it is rich in pride. All right, Alexandra, should we just give her the money now? Alexandra, give us some advice here. She wants to build an empire, but that starts with some smaller steps. She described what she would do with that $5,000. What do you think she should do to grow her business? Yes, just looking at your brand and your website, I love exactly the branding you have going on for I get exactly what you're selling the minute I land on the website. As I go through the social media, you have a lot of potential here to scale up this business, I absolutely agree with you that if you're to invest in expanding the product line, you would be making more money faster as opposed to getting an office and hiring models. One thing that I would do if I were invest in product imagery, more images of maybe all the different shirts that you carry on, you know, product imagery and at the beginning of starting a business you have to be very resourceful, I would actually find recent college graduates that are trying to build their photography portfolio. So they'll probably shoot for free. In the beginning of a building a business, even if you get the $5,000 this week, putting that $5,000 is so important. If I were you, I would definitely put it into expanding product and product imagery, so you can shoot the product in different ways. At the end of the day, the business is all about branding and marketing. So you have a great brand going for you, and now it's just continuing to put those dollars into the marketing to continue to scale the business up. All right, great tips there, Alexandra. Thank you so much for joining us today. We'll have you back at the end of the week with all of our other contestants when Alexandra will choose the winner of our "Pitch payday challenge." Alexandra, we'll see you again tomorrow when we meet our next contestant. That was $5,000 worth of free advice. I think so. Stay with us, folks, we'll

This transcript has been automatically generated and may not be 100% accurate.

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