How Etsy is becoming America's new 'breadbasket'

“GMA” reports on a trend first identified by the Wall Street Journal of Americans flocking to the online marketplace to buy everything from masks to baked goods.
2:16 | 05/18/20

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Transcript for How Etsy is becoming America's new 'breadbasket'
It's time now for our "Gma" cover story. It's on the surging popularity of the online marketplace etsy. So many are using the website to buy everything from masks to baked goods. Rebecca Jarvis back with those details. Good morning, Rebecca. Reporter: Hey, George, that's right. On the website etsy they have sold in just the last few months more than $133 million worth of masks, but what might be more surprising is the huge increase in searches for bread and bread making. They have seen that go up 140%, and that means it's good to be a baker on etsy. It's known for crafts and unique customized gifts, but now home bound consumers are flocking to etsy for things they need. Suzanne mcmin, an artisan baker, owns the shop chickens in the road on etsy and says she was worried at first when quarantine hit. I didn't think people would be spending money but I just didn't think about the fact that food is comfort. Right now people want biscuits. Reporter: Her biscuits, scones and mixes are such a hit she's waking up at 2:00 A.M. Seven days a week, working 15 hours days just to keep up. The last two months it's been off the charts, like Christmas on steroids every day. Reporter: The marketplace is being led primarily by female entrepreneurs. According to etsy, about 85% of sellers are women and 95% are working from home. Etsy's CEO Josh Silverman says the website has become a life line for small business. Josh, what have you seen on etsy since the pandemic began? You know, there's really been an explosion of demand on etsy. You can find so many things you need and support a local business as well. It's such a great opportunity for small bakeries who have been so hard hit by the crisis to move on to etsy and then find buyers who are actually really passionate about their product. Reporter: And etsy says they require bakers to follow very strict guidelines for the states that they are in. Whatever those health care guidelines are, George, you must follow them, but it is so easy to become a person selling on etsy, I think I might have an idea or two. George? I will be watching for that. Okay, Rebecca, thanks very much. And I will be ordering from that, George. Coming up, Nike president Heidi o'neill joins us live on

This transcript has been automatically generated and may not be 100% accurate.

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