Report claims Amazon is struggling to stay on top of recalled items, counterfeits

A new Wall Street Journal report alleges that thousands of mislabeled products are inundating Amazon.
3:08 | 08/26/19

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Transcript for Report claims Amazon is struggling to stay on top of recalled items, counterfeits
Now to a "Gma" consumer alert and when you buy from Amazon you expect it is safe. A new report from "The wall Street journal" says they're struggling to stay on top of recalled items and Becky Worley joins us from San Francisco with the latest. Good morning, Becky. Good morning, Michael. When you click buy on Amazon site you might purchasing directly from the online giant but well over half the items on the site are actually being sold by third party retailers and this morning questions are mounting about how safe some of those products when you buy from Amazon it feels like buying from a big box retailer, a brand you trust but now an investigation from "The Wall Street journal" found 4,000 items federal agencies have found unsafe labeled deceptively or banned by regulators. Things you wouldn't find on big store shelves. Compared to a traditional retail store there's very little vetting that goes on. Reporter: For example, the fda warned this infant sleeping mat could suffocate babies. But the journal found it on Amazon. And they found items like motorcycle helmets that failed federal safety tests. Cosmetic items falsely labeled as fda approved like eyelash serum that was never tested. Electronics that claim safety certifications that the journal said were false or lacked documentation and particularly troubling dangerous children's toys. One in particular a children's musical set came back and it had illegal levels of lead paint in one of the xylophones. It claims all kinds of certifications and said it was fda approved. There is no fda approval for children's toys. Reporter: We reached out to Amazon for comment. They told us they have reviewed all the items and add they use artificial intelligence to scan the changes and analyze the tens of millions of customer reviews submitted weekly. Last year alone they invested over $400 million to assure products offered are safe, compliant and authentic, something its customers depend on. Amazon also saying if a customer ever has a concern about a product to contact the site's support team and they will investigate, but, guys, this is a really tough issue for online shoppers. It really is, Becky. When it comes to things that are really vital like a child or infant product or medicine, how are you supposed to know you're getting something that's safe? Well, here's the new golden rule for buying from Amazon. Anything baby related as you mentioned, safety related, anything you put on your skin, I'm talking about makeup or over your mouth like a snorkel mask, make sure you are buying directly from Amazon. Not just fulfilled by Amazon. That can come from any third party seller. Sold by Amazon, fulfilled by Amazon. Those are the magic words to look for. Those products we see more scrutiny and for those types of purchases another idea, what a great reason to go to a brick and mortar store. Good point. All right, Becky, thank you so much. Great advice right there and,

This transcript has been automatically generated and may not be 100% accurate.

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