Black Friday shopping strategies: Online prices rival in-store this year

Except for a small percentage of doorbuster deals, sale prices are the same online and in-store this Black Friday.
1:39 | 11/23/18

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Transcript for Black Friday shopping strategies: Online prices rival in-store this year
this raises a big question here. Is it worth it to run out to the stores or can you do just as well online on Black Friday? Becky Worley is outside the Macy's flagship store in new York braving the cold and, Becky, it doesn't look like the throngs of humanity are lined up to hit the sales quite like they used to be. Are we seeing a Kinder, gentler Black Friday now? I think so, whit. I've been in the stores last night, this morning, they're busy but no shoving and no big, huge lines and it's because they started them yesterday and because the online prices are so similar to what we're seeing in stores. A pair of ugg boots, 25% off inside of Macy's. And 25% off on their website. Incentivizing people to shop online. The best strategy for deal hunting today. Reporter: Okay, here are my top tip, number one, think about big ticket items. I went to the nordictrack site, they have 30% off some of their treadmills. That's $1,000 in savings. Shop for things rarely discounted thinking of the apple watch 3 that's 199 at target. They don't go on sale much. Then think about staples, things like not gift, tools at ace hardware, 25%, 30%, 50% off. Buying an android phone, the Samsung s9, $200 off. Get out there and make smart purchases. Dan is already putting in his order for a nordictrack. Thank you very much. Over to Paula. Thank you, whit.

This transcript has been automatically generated and may not be 100% accurate.

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