How Aflac is raising awareness for childhood cancer

"GMA" sponsor Aflac is giving children with cancer the chance to help communicate their feelings during grueling hospital visits with its "My Special Aflac Duck."
3:09 | 09/17/18

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Transcript for How Aflac is raising awareness for childhood cancer
You know athletes here is now because now we have a great story children that are getting help during a time of heartbreak it is childhood cancer awareness month. And a new kid friendly tool as helping children express themselves as they battle the elements ABC's Abbie Boudreau. Has a closer look at how points. Often. It's a gut wrenching diagnosis for about 161000 children in the United States each year. Turning the world's of these kids upside down in an instant I was towed in I'm sorry your daughter had cancer and I was just in total shock. For 23 years our sponsor AFLAC. Has walked hand in hand with families as they battle childhood cancer navigating their emotional roller coasters children have trouble communicating. What's really going on their body. We as a company decided that we would try to find ways. To make it possible for the children to better communicate with those concerns in mind they developed my special AFLAC duck. A robotic companion equipped with different motifs and a special report. Just like the one many of these children have to help them express their feelings. Let me letter. The ultimate goal to get one into the arms of every child battling cancer and the US. Are you ready there are excited to meet unity and the. Joining the mission country music artist Chris young and she's right. It'll sit there face to face with kids today and see them actually engaged in might react to be excited about it there's there's nothing like that. For chasing these children's stories hit particularly close to home. My brother was diagnosed stage four leukemia. Ages three years old all we want to do was seem a broad smile. I mean scenic kids smile for so small it's it's sliced and roughing him how hard it is scary to hear less. This technology so promising for caregivers it took home the award for best unexpected product at the 2018. Consumer Electronics Show. The pain and suffering that takes place for these children. This is just Trotter were believable. They've got a buddy. To go through this with them and that body of my special might. For Good Morning America Abbie Boudreau ABC news Los Angeles. That is attachment and did you just happen to be in Columbus, Georgia just last week and that's what headquarters for AFLAC. And they were talking about this and another thing that they were saying it's not just for. The young child but for the parents too because of the first time that they see their their child smile. And it's very difficult for a child to express what their feeling when they're going to cancer. And so they use that not that there shall say so how are you feeling today. And the young person and then that won't won't won't answer him so they say how's your dark feeling today and then they will express to the doc how they're feeling. And thanks so much sense enough agents just starting to get excellent and that didn't having him be in the situation think of it is. Gotta be so difficult on the whole family so anything that can help anger for bringing us.

This transcript has been automatically generated and may not be 100% accurate.

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