Apple, Intel Face-Off in Smartwatch Market

Intel and fashion company Opening Ceremony debut Mica, an alternative to the Apple Watch.
1:41 | 11/19/14

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Transcript for Apple, Intel Face-Off in Smartwatch Market
index, the race is on to own your wrist. What am I talking about, you and? Well, Intel is now in the game, offering a new smart bracelet they hope will take a bite out of the apple watch. Lindsey Davis has the details. What time is it? Two minutes to 11. Reporter: Turns out even George jetson's fancy watch wasn't futuristic enough for 2014. So behold, the mica. Short for my intelligent communication accessory. This is the end result of a cliks collaboration between Intel and fashion company opening ceremony. A chic take on tech, going up wrist to wrist with the apple watch. Turn it on. The $495 bracelet has 18 karl gold, make skin and pearls. And shows text messages, e-mails, and yelp what's nearby. Apple is the pioneer of fashionable wearable tech. Intel has an interesting competitor. Reporter: As for the apple watch, revealed in September, it has a sleek touch screen, starting at $349. It can do just about anything your phone can do. But one major difference, the apple watch syncs to your phone while the mica is completely separate. It's untethered. Doesn't have to be connected to the phone. Looking for something fancy and slightly technological, you could do well with a mica. But I think the apple watch will ultimately give you more access to your own data. Reporter: For "Good morning America," Lindsey Davis, ABC news, New York.

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