Transcript for Former Arizona Gov. Jan Brewer ‘Offended’ Over Internet Ads With Her Image
Move on to former Arizona governor Jan brewer fighting back against some unflattering photos that appeared in ads on the web used without her permission. Something we've seen with other public figures. Now she's threatening legal action. ABC's Rebecca Jarvis here with the story. Reporter: Hi, George. This is surprisingly common. You probably have seen these ads before on your computer screen and to the untrained eye, they can even look like news stories and this morning, Jan brewer is fighting back. She was the tough-talking republican governor of Arizona. Known for conservative stances on crime and immigration. But this morning former Arizona governor Jan brewer facing a new opponent, threatening legal romantic hike carrying a map with him highlighted in pink highlighter and an "X" marked near the location where Toni Henthorn fell to her death.sked about the map he appeared at a loss for words and could not expla why. I think that is a fact that is veryard toplexain. It's something that I can see the jury becoming very preoccupied with. R reporter: Friends and family say Henthorn was controlling of his wife. Me ssouspicisou of his story that Toni fell while taking a picture. She's cautious very nsercotiveva person. Go on the edge of anything. Reporter: Prosecutors say something even more suspicious came up during the investigation. An anonymous letter stating Henthorn's wife from 17 years agieo dd in a suspicious en hnthorission and I'm highly offended. Reporter: And it's happened to other familiar faces. Ellen DeGeneres blasted advertisers on her talk show. That was an ad for a skin serum for a product I do not use. Reporter: For using her image in this skin care ad without permission. Now it's brewer fighting back. I'm looking and speaking with lawyers to see what action I can take. If a company uses someone's image without their permission, they should immediately contact the company and tell them to pull the photo down. If they don't, they'll have to go to court to get them to pull it down. Reporter: Now here's what complicates things. The companies that distributed brewer's ads online, rev content and contentad.com make it clear they don't create the material. They just post it telling ABC news they're responding to brewer's request and taking steps to remove the image, George. Okay, Rebecca, thanks.
This transcript has been automatically generated and may not be 100% accurate.