Transcript for 'Buried Alive' Reality-TV Show Sparks Viewer Debate
speed feed" and the TV event that has people trying to overcome their darkest fear. By Feig very alive, of course. ABC's David Wright is here with that. Good morning, David. What is going on here? Good morning, Lara. This new live TV show takes reality TV to a whole new level six feet under. A terrifying thought for most of us and that's what the producers are counting on. Facing your worst fears in realtime. You're overcoming your fears, Brandon. Yeah, you can say that. Reporter: Fear buried alive is reality TV -- Momma say -- Billed as a psychological experiment. My fear is actually fluffy puppies. Can I get it with fluff pi puppies. Reporter: Broadcast on the A&E network. They understand anything can happen including the possibility of death. Reporter: Of course this was all about science, right? That's why you had Larry David in a lab coat and all those bright screens to make it a lille it? Heart rate has increased. Reporter: Turns out being buried alive was just for starters. What was your first react going down there? It's kind of cool. Reporter: The producers quickly turned up the heat. Getting really hot and it's really hard for me to breathe. Reporter: Surprise, surprise for the test subjects. In came snakes. Ooh. Reporter: And rats. I feel him crawling down my leg. And creepy crawler. Ooh. Like in the beta waves. Reporter: The test subjects' family and friends watching in horror. It all got to be too much for one of the three. Get me out. Get me out. Get me out now. Can I take you over to -- All right, thank you. The medical tent just too make sure you're okay. Oh. Can you blame the guy? He's had the snake and told the producers in advance he was afraid of snakes. I've got a present for you, Lara. Oh, thank you, thank you. I'll wrap this around your neck. It is unbelievable. A lot of people weighing it on Twitter as well. Yes, indeed some people saying I can't breathe watching it. My heart rate is pounding. 2 gazillion. This show is so freaking fake I'm going to see sasquatch run through the trees right now. #Buryalive. Guy, what scares you? Fake shows. Wow. What do the test subs get for doing that. Not enough money in the world. And all live like that. All right. Thank you, you two.
This transcript has been automatically generated and may not be 100% accurate.