Emily McDowell's New Line of Empathy Cards Going Viral

The designer and illustrator's cards offer touching yet witty messages for those going through a rough time.
3:44 | 05/21/15

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Transcript for Emily McDowell's New Line of Empathy Cards Going Viral
We've been looking forward to this. I'm here with designer and illustrator Emily Mcdowell with a new line of empathy cards that are lighting up the internet. They feature touching yet witty messages for people who want to be there for a loved one going through a rough time but just can't find the right words, is that right, Emily. Yeah, it is. It's hard to find the right words. We really have a hard time doing that. You know, our culture doesn't really teach us how to do that. It really doesn't so you help us along the way. I'm trying. With some good -- I love this one, where's the journey card. Oh, gosh. I promise never to refer to your journey -- your illness as a journey unless someone is taking you on a cruise. Yes. That's perfect. So tell us the meaning behind these. So, you know, I personally had cancer 15 years ago, I had Hodgkin's lymphoma and when I was sick, people -- one that was surprising and hard was how nobody knew what to say and even people who are really well intentioned and trying, you know, when you get sick you feel like an alien and your reality is suddenly so different than everyone around you so when people try to relate sometimes the things that they say that come out of their mouth end up you feel worse or -- or people disappear because they don't know what to say. Right. That's really hard too and I really wanted to make something that spoke to people that were going through a hard time because get well cards traditionally, there's not much for people who are very sick. There's a misunderstanding of people who have gone through it. You had a friend Amy after you had your illness and she did and opened your eyes to wanting to do secret for people. It really did. It really did. After I went into remission, I really sort of put it behind me and then Amy got sick four years ago, and I realized really for the first time -- There you are together. I realized for the first time that my experience had given me a perspective where I could speak to people who are going through an illness in a way that maybe some other people couldn't. What's your favorite card? My personal favorite card is this one. What is it. It says when life gives you lemons I won't tell you a story about my cousin's friend who died of lemons. What do you mean by that? I know what you mean. Sometimes when you're sick, a thing that happens a lot is people will come up to you and trying to relate, it's all really well intentioned will say, oh, my gosh, you know, you have this, oh, I know someone who had this and they died and you're like why did you just tell me that? ? What do you do with that. What do you do with that? It is awkward for people but as you said it's well intended and you found different ways of making gifts because people are always asking me, what can I give, what can I do? You put gift items. My whole line, so I have a whole line of cards and gifts beyond empathy cars and my whole line is about telling the truth and creating things that are relatable to people and make people laugh and have fun and so these are -- we do notepads and mugs and stuff like that but these are the certificate is an everyday achievement award so it's fill in a word notepad certificates for life's small triumphs so for like putting your laundry away or teachers give them to their students or parents give them to your kid. Great. Thank you, Emily. I'm going to go shopping here at this table right now. I've had friends going through it and could benefit from this. Thank you very much for sharing your creativity and you can learn more about Emily's creative designs on our website, go to goodmorningamerica.com on Yahoo!

This transcript has been automatically generated and may not be 100% accurate.

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