Why Apple CEO Prefers Augmented Reality to VR

The Apple CEO said augmented reality allows consumers to be more 'present.'
1:09 | 09/14/16

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Transcript for Why Apple CEO Prefers Augmented Reality to VR
Virtual storytelling. All the rage right now virtual reality it means what reduce that wouldn't way before that Edwards app. Yeah you know you know there's virtual reality and there's augmented reality both of these are incredibly interest. But my own view is that augmented reality is the larger of the two probably by far. Because this gives the capability for both of us to sit and be very president talking to each other but also have. Other things visual. Visually for both of us to see maybe it's something we're talking about. Maybe it's someone else here that is not here president but. Could be made to appear to be present with us into the lots of really cool things there. Virtual reality sort of in closes and immerses the the a person. Into an experience that can't can be really cool. But probably has a low were commercial. Interest overtime to our lust people will be interest in but there's really cool air is there for education and gaining bit. That we have a lot of interest.

This transcript has been automatically generated and may not be 100% accurate.

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