'Fashion Santa' Goes Viral

Model Paul Mason has become an online hit for his shock of white hair and svelte Santa Claus look.
1:44 | 12/23/15

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Transcript for 'Fashion Santa' Goes Viral
I think we have a picture of Justin Bieber with a guy that looks a little like Santa and T.J. Will tell us what this is all about. I walk into work today. I walk into the producer's office. First thing they say to me, T.J., you want to do a story about sexy Santa. No, actually I don't. But -- Say, yes. It turned out to be a good story. Everybody has in their mind what Santa looks like and it ain't this. Take a look at my man here, the white hair, look at the jacket. Look at that. I mean he's got the model look. Santa is styling. This is a model by the name of Paul mason and he's turning heads. Now he's used to turing heads because he's a model guy but now Toronto's yorktown mall has taken this guy up and he has become an online sensation. Everybody is showing up to take pictures with this sexy Santa as you said Justin -- He doesn't put on the red suit. No, he just -- a different type of Santa. To me this seems a little -- you need Santa to be a jolly -- a big guy. Does this throw the kids off a little bit? Getting a little high, cholesterol. We want him to continue on. Cross fit Santa. I would take a picture with that Santa, yeah. You can imagine how mothers are reacting. Mothers are -- Santa, I've been very nice this year. Calm down, ladies. Mothers are taking their kids two and three times. Mom shgz we just saw Santa last week. I know. My turn to sit on his lap, move over. Here's the good part we have to get in here. Everybody that tweets and uses the #yorkdalefashionmall, they donate a dollar to children's charity. A good cause. That's why we did the story. Absolutely. We'll be right back.

This transcript has been automatically generated and may not be 100% accurate.

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