Transcript for FDA Says Some Wrinkle Creams May Be Overstating Claims
Next up in the "Heat index." A warning about wrinkle creams. A way to turn back time? Now the fda is cautions consumers about unrealistic expectations. ABC's aditi Roy has this story. Reporter: To appeal to our quest for flawless, younger looking skin, some cosmetic companies are selling anti-aging creams that can sound like the fountain of youth in a bottle. But doctors warn there can be wrinkles in some of those claims. It's not a magic wand. It's not going to take away your wrinkles. Reporter: Dr. Tyler holmig at Stanford who tried out an over-the-counter wrinkle cream on me said it can help the skin to a certain degree. I think they can certainly help pit gait and minimize wrinkles. Reporter: According to the fda a cosmetic may never claim to do such things as treat a disease like acne, increases collagen or revive cells. If they're picking up a product that's too good to be true it probably is. Reporter: In an ongoing effort to keep companies in check the fda sends warning letters to cosmetic companies, one of them to the CEO of strivectin in February targeting two of its anti-wrinkle products including the potent wrinkle reducing treatment. The letter pointed out strivectin's website described the product as clinically proven to change the anatomy of a wrinkling. Welcome to the science of beautiful skin. Reporter: A spokesperson for V tstrivectin tells ABC news they've reworded it and future communication to the public about their products will comply with the fda. Guaranteed results in would weeks. Reporter: The website for the treatment now reads that it's proven to dramatically reduce the appearance of wrinkle length, width and number. Neither the fda nor strivectin would comment further as to whether the company is now in compliance. The manufacturers need to make sure their labeling is clear, understandable and not misleading. Reporter: For "Good morning America," aditi Roy, ABC news, San Francisco. Expert advice. Dermatologist Dr. Rosemarie ingelton joins us. You get a little science. How wrinkles form and how these products can help. What I want to start by saying there's no way to reverse 20 years of aging with a product. Let's just start there. Bottom line. Wah-wah. I'm hoping to explain how a wrinkle forms this. Is a schematic of what young skin looks like so you see the upper layer, the epidermis in pink, nice and plump then the deeper layers your building blocks, the collagen nice and plump. By converse when we get older you start to see a thinning, right. So the upper layer gets ship, the lower layer gets thin so things look like they're getting flatter. We're trying to show you a wrinkle. A wrinkle is formed when there is a depression. What anti-aging products are trying to do, hydrate so I'll pour this. See what happens when you pour moisturizer/fluid on a product you get nice plumbing, but you're seeing a little -- There's so much hope there. There's hope. Hope in a jar. I'll take two, please. You see there's a difference in the level right from here to here so your wrinkle looks less indented. Less apparent. This is where most of the anti-wrinkle products are working, working with moisturizers to plump but like with any sponge, it's going to dry out again and you're going to go backing wrinkled. I've seen that one. By Olay. This product is great because it has a lot of moisturizers, a lot of great glycerin and dimethicone and good ingredients. I don't want you to focus on the products on the front but look at what's in the back, when you flip your package around when you buy things. This is mostly marketing. This product also has a sunscreen. That is what you'll look for. If you go to a product like this, the neutrogena product this is great because it has retinol, you'll only know that if you flip the package around. You have to read the fine print. You have to read the fine print. And then this last one -- All over here. Most moiz risers have anti-aging benefit. Great advice. I hear you.
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