'GMA' Celebrates Young Volunteers with the Boys and Girls Club of America

The organization joins the anchors in Times Square to fill 2,000 back-to-school backpacks for the "Great Futures" Campaign.
5:12 | 07/31/14

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Transcript for 'GMA' Celebrates Young Volunteers with the Boys and Girls Club of America
George, I know you've got a lot going on. We have a lot going on here. Love what's going on here all morning long with the boys & girls clubs, our own Disney volunteers pitching in to pack these back-to-school backpacks for kids that need help. We're celebrating young people who give back by volunteering and serving. The winners get a thousand dollars from Disney to help with their service projects. We have one in times square. We'll fill 2,000 backpacks to support the great futures campaign of the boys & girls club and while everyone keeps on working, take a look at this. ? Reporter: In their 150 years, the boys & girls clubs of America have turned out some of our biggest stars. It's the reason I'm here. Instrumental in creating great citizens. It started my kind of creative side. Reporter: An inspiration to girls like 19-year-old Kiana. You have to know you can accomplish anything and that nothing is impossible. Reporter: Boys & girls clubs of America, she came as the 5-year-old daughter of a single mom who couldn't always make enough time to spend with her little girl. The club became her cheering section and her family. They always encouraged EE to have a positive outlook on life and everything that I wanted to do, they just pushed me and at they told me I could do it and reach for the sky and nothing was too big, no dream was too big and that's what I really appreciate. Reporter: And this summer so many young people are dreaming big answering the call to volunteer to help other kids. To help change their worlds. With the helping hand from the Walt Disney company and the boys & girls clubs of America, to launch a new initiative called great futures. A future inspired by service to others. Love that story, love her. She is here with us this morning. So great to see her. Been such a great ambassador for the program all year long and joined by the cfo of the Disney company and a member of the boys & girls club, Jim Clark. And ne-yo, as well and ne-yo, I got to start with you. Boys & girls clubs, you grew up in it. Yeah, yeah, yeah, you know, mom was, you know, doing a lot of working, you know, three, four, five jobs to make sure me and my sister never needed so the boys & girls club was our safe haven. That's where we made sure that we were okay while mom was out doing what she had to do, absolutely. It really worked. You've been giving back, as well. Thank you for that. Absolutely. Jim, tell us about the great futures campaign. Thank you. At boys & girls clubs of America we believe every child deserves a great future and to have a great future they need the tools and resources like back-to-school supplies that we're working on today. But the campaign, the great futures campaign and campaign for perk's kids is about three main goals, by 2018 we want to ensure 1.4 million teens are on track to graduate from high school. 1.2 million teens provide 6 million hours of service and 6 billion different initiatives around, healthy lifestyles will happen by 2018 that kids will lead a healthier lifestyle so 6 billion hours. That is huge. 6 billion and Jim -- By 2018. Tell us why it's so important to Disney. You know, George, Disney and the boys & girls club share a commitment to kids. For over 50 years dating back to Walt Disney himself Disney has partnered with boys & girls club to provide kids with the tools and the resources so that at the can create the great futures that they can imagine. This is just part of the whole summer of service. It absolutely is. You know, stories like Kiana's are incredible inspiration for us and we just want to be here, want to participate, not only to celebrate the launch of this new event but to celebrate the launch of millions of bright lives. You see it making a difference. We want to make a difference here today. We're going to have a little competition right here. We're going to fill up these backpacks. Amy, are you going to come and judge for us and set the clock. Where do you want us to go? Right here. Let's do it. 30 seconds on the clock, guys. And the teams are going to race to see how many backpacks -- I'll get out of your way you can each place into the bin when you're done. Put one thing in and put them in the bins. All for fun but is everybody ready, ready? Okay, get set and go! All: Go, go, go, go. They already got one in there. Go, go, go. All right. We have 17 seconds. Speed it up. 12 seconds, 10, 9, 8, 7, 6, 5, 4, 3, 2, 1.

This transcript has been automatically generated and may not be 100% accurate.

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