Transcript for Google Begins Testing Grocery Delivery Service
mistake. On the republican ? B ganbang nto I the room ? go or M,odngerniam a.ic it's 8 a Google's grestery changer. The supermarket shdownow that may change the way won't begin until later this year. But the move is a clear sign of the increasing shift towards digital shopping. Now a little over 2% of grocery shoppers are using those virtual carts, the industry's expected to earn $13.1 billion this year alone. It's a lucrative market. More and more consumers are wanting this option of pressing a button and having food delivered to their doorstep. Reporter: The home delivered grocery market is already saturated with major competitors, there's Amazon fresh. Now you'll have more time in your day. Reporter: Fresh direct. Instacart, peapod and hyvee and now Google is beefing up the competition telling us they want to help customers get the full store delivered to them. Kind of a race to see who can provide the best service for the least amount of money. Reporter: For "Good morning America," Rebecca Jarvis, ABC news, New York.
This transcript has been automatically generated and may not be 100% accurate.