How to Spot, Avoid Counterfeit UGG Boots This Holiday Shopping Season

“GMA” investigates websites selling fake UGG boots this holiday season.
2:26 | 11/25/14

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Transcript for How to Spot, Avoid Counterfeit UGG Boots This Holiday Shopping Season
All right, first up on the heat index, counting down to black Friday. And ugg boots are sure to be a popular gitem on many lists, if you see them for a deep discount, think twice about buying them, they could be counterfeit. Becky Worley has more. Reporter: Ugg boots, comp if I and pricey. And some upwards of $200. And rarely on sale. And ugg deals, see pages of discount websites offering what they say are ugg boots at 40 to 50% off. That just seems too good to be true. I ordered seven pairs of discounted ugg boots. Three from China, one from California arrived. Look like uggs. Smells funny. Ugg authenticity guaranteed. What can I say, I'm not an expert. But Leah is. The average price of a counterfeit boot is about $100. They're not intentionally buying it at that price, they're being duped. Reporter: These cost $110 online. Are these real? No, counterfeit, made of synthetic material. You can pull it apart. It's not twin-faced sheep skin. Reporter: And you can feel the difference. The authentic are more comfortable. This was prchd on Ollie express, and the dead giveaway it's counterfeit? Misspelled Australia. Reporter: The parent company for the website told us alibaba has strict rules designed to maintain the trust we have with our customers and work horard to eliminate products that violate intellectual property laws. This was on Ebay, just 20% off. These are in fact genuine. With platforms such as Ebay, you run your chances. Reporter: Ebay works hard to remove counterfeit listings and offer a money-back guarantee if a product is not as described. For the elusive deal, ugg boots go on sale, but rarely before Christmas. After the holidays. After the holidays. Reporter: For "Good morning America," Becky Worley, ABC news, California. Good to know. I would not have known any of that stuff. Thanks. Next up in the heat index, night one of the big "Dancing

This transcript has been automatically generated and may not be 100% accurate.

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