Prince William 'Appalled' by Cyberbullying

Fearing his children could be targets one day, the prince made an impassioned plea for action against bullying online.
2:21 | 06/17/16

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Transcript for Prince William 'Appalled' by Cyberbullying
But first this morning, prince William making headlines keeping his mother princess Diana's legacy of helping others alive taking a stand against bullying as part of a wide-ranging campaign on mental health. Alex Marquardt is at Buckingham palace with more on all of that. Good morning, Alex. Reporter: Good morning, Amy. That's right. Prince William coming out speaking strongly against the subject of bullying, a subject he clearly feels very passionately about particularly now as the father of two young children. This as he makes history this week doing something that no royal has ever done before. As a parent myself I was appalled. Reporter: He may be the duke of Cambridge but first and foremost he's a dad. As Catherine and started our family a few years ago I was alarmed about the increasing reports of online bullying around the world. Reporter: Prince William launching a task force with internet leaders from Google, Twitter, Facebook and snapchat to fight online abuse and cyberbullying. Fearing his own children nearly 3-year-old prince George and young princess Charlotte could someday be targets. Social media and messaging have transformed bullying from something that was not only the torment of the classroom and playground but something that followed you home, as well to the one safe haven that children should have. Reporter: William charting his own course but carrying on princess Diana's legacy hoping vulnerable children, drawing attention to homelessness and tackling mental health with Kate and prince William? Let's change the conversation. William and harry are very keen to make sure princess Diana's legacy is kept alive and you can see that in nearly all the work they did. Times have changed since princess Diana and William is aware of that. William is keen to take on the themes that his mother tackled but also address them in a way that's relevant to today's society. Reporter: Earlier this week William making history as the first member of the royal family photographed on the cover of a gay magazine speaking out against hatred and homophobia. Following in his mother's footsteps famously fighting the stigma against AIDS and HIV. A poignant message coming out this week in the wake of the Orlando shootings. No one should be bullied for their sexual or any other reason, he says. Amy. An important message indeed, thank you very much.

This transcript has been automatically generated and may not be 100% accurate.

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