Robin Roberts Wants You to Help 'Stomp Out' Bullying

The "GMA" anchor encourages everyone to "Go Blue" in a new PSA for National Bullying Prevention month.
1:50 | 10/06/14

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Transcript for Robin Roberts Wants You to Help 'Stomp Out' Bullying
from me throughout the day. October is national bullying prevention month. Our own robin Roberts is participating in a campaign. A 14-year-old Connecticut teen covered his face as his eyes filled with tiers after his bully screamed you're a disgusting little fairy. Go sprinkle your fairy dust somewhere else. Hi, I'm robin Roberts. Coanchor of "Good morning America." No one deserves to be treated that way for their sexual orientation or for any other reason, no matter what. Stomp out bullying. The national leading bullying prevention organization for kids and teens in the U.S. Has an initiative that empowers students to end bullying. The first Monday of every October is world plu shirt day of bullying prevention. This year, it falls on October 6th. Please join me. In wearing a blue shirt. And make that the day that bullying prevention is heard around the world. This global initiative brings awareness and offers hope for every student who experiences the harmful effects of all types of bullying. Imagine how wonderful it would be to see everyone going blue to end bullying. Take this simple call to action and stand up against bullying. Please help me. Spread the word. Let's go blue together to help stomp out bullying. And a whole bunch of people going blue out there in times square. World day of bullying prevention. And blue shirt or not, it's important to remember as we enter our places of work or all those kids going to school. It's and important message to everyone. It's preventable. Preventable if you empower kids. We want to start with the morning stir.

This transcript has been automatically generated and may not be 100% accurate.

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