Secrets to Making Your Online Dating Profile Pop

OkCupid's Sean Patrick Henry shares some tips that make online dating fun and easy.
2:51 | 09/01/14

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Transcript for Secrets to Making Your Online Dating Profile Pop
This morning, you're going to meet people who have claimed to crack the code of online dating. Some of the most popular on ok cupid. Now revealing their secrets. Here's ABC Mara schiavocampo. Reporter: See, I'm doing it so fast, it's not even loading photos. Reporter: It's been said all is fair in love and war, but online dating, do some know how to cheat the system? I have tried every persona imaginable. Reporter: When it's the 400,000 new yorkers on the website, tanner is the at top of the heap. They know what average users don't. I'm not necessarily the best-looking guy, I have to come out swinging. Reporter: How? For one thing, he raises interest by littering his profile with conversation-starters. They're scrolling down to the bottom, who is this guy? Reporter: What if you care about quality and not quantity? Getting the right matches is what the data wizes at ok cupid have been working on for years. I have been jaded by the experience and don't care anymore. Reporter: Mandy chronicles her misadventures in online dating. Are you curious how to improve? Absolutely. Reporter: Rule number one, fill in the blanks. The easier it is for matches to find you. One of the things that people use are search filters through the specific details. Reporter: Rule number two, give them something to talk about. Ask an open-ended question or list your interests. Put more things that can lead to a conversation. Then that has something to talk about. Reporter: Rule number three, pictures are critical. Choose photos that show off your personality, but resist using flash. So this is a fantastic profile picture. It asks questions, the red lipstick, it shows some personality. But the other thing playing against you is you used flash. We found that photos are flash add on average six years to your perceivable age. That's awful. Never use it again. Reporter: Mandy was off to change the profile. We checked in. It was really helpful. I didn't realize how inaccessible I was coming across online. But by adding in an ice breaker question and encouraging people to reach out, I have been getting more and better messages. Reporter: For "Good morning America," Mara schiavocampo, ABC news, New York. I think she'll get a lot of dates that way. Yeah. One other piece of advice for dating is don't do the river dance on national television. Never get a date again. Good thing I'm married. She love use river dance or not. I love how the whole crowd got into that, making fun of you.

This transcript has been automatically generated and may not be 100% accurate.

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