'Shark Tank' Star Robert Herjavec Shares Business Secrets

The investor discusses his new book, "You Don't Have to Be a Shark: Creating Your Own Success," and tells viewers how to make the best pitches for what they want in life.
3:19 | 05/17/16

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Transcript for 'Shark Tank' Star Robert Herjavec Shares Business Secrets
I'm here with Robert herjavec from "Shark tank" out with a new book, "You don't have to be a shark," and great to have you back and great to have your fiancee Kym Johnson over from "Dancing" taking a few selfie. Everybody is great in the final. I know she wants it. I know when I got that close you really want to win. You do. And as I said Kym Johnson is here as well and you met on didn't. You're now engaged. Anything you can share about the wedding plans? Apparently yesterday in an interview I told people where we're going for the honeymoon the actual hotel so Kym said don't do that anymore. Tell us about the book. I was a little surprised by the title. "You don't have to be a shark." Why not. In seven seasons of doing the show what I've learned is people are deathly afraid of sales. People can't -- they get scared. They -- Putting themselves out there. They feel you have to be pushy, aggressive, a bit of a jerk to do sales. It's the used car salesman and so I try to write a book for sales for the nonsalesperson. Got it. You don't have to be a shark. Let's go through some of the tips. Talking about this. How you can use the art of persuasion in life and the first one I think about and makes some sense is making that first impression. Make that first impression. We sit on our show in the first minute and a half and we know whether we're going to invest or not. It's how you dress. I mean look at you. You look really well put together. Very conservative. Right? It's the look and it's not just how you dress it's how you stand, how you sit. The cadence of your voice, all of those things. And then how about with careers? This is the one that surprised so many of us. There's actually a best day to ago for a raise? It's all about timing. You got to know when the right time is. It's better to ask for a raise at the end of the week of the it's actually better to sell your value than to ask for a raise. What does that mean? Go in and tell them what a great job you're doing. Make the other side offer you the money. When you ask for money you're only going to get so many. When you sell value you're going to get more. You're saying go in well before your performance review. Go in well before. You always got to be selling. Always. And then finally third tip, know how the score is being kept. What does that mean. Well, you know, it's one thing I learned on "Dancing with the stars," you have to know how to sell yourself and how people are junking you. Kym taught me that. You have to sell yourself to the audience. I asked her how do you know when people can't dance. She said to me it's in their eyes. People that can't dance look like they're lost. Their eyes are everywhere. And that was me. It took a while for me to understand that and sell myself to the audience. Before I teach you to sell, I have to teach you who to sell to. Understand your audience. Did being on "Shark tank" make you a better businessman? Being on "Shark tank" made me a better salesperson because I learned the art of the pitch. I was always pretty good at sales and that's another thing, George. People always think I wish I was born like you to be able to talk to people. When I was 20 years old I couldn't even talk to my own shadow. You can make yourself better at seas. You can become a better business -- person. Robert herjavec, thank so much. The book is out today and the season finale of "Shark tank" airs this Friday here on ABC. When we come back those

This transcript has been automatically generated and may not be 100% accurate.

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