'Stitch Fix' Says It Can Keep You Fashionable for $20

A personal style profile helps the new online service pair users up with a personal glam-guru.
2:16 | 07/31/14

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Transcript for 'Stitch Fix' Says It Can Keep You Fashionable for $20
Cannot wait too talk to both of them. First Hollywood a-listers have personal stylists to help them. Most cannot afford their own. There is a new online service that pairs you up with your very own stylist who can help you dress for success and it only costs, this is incredible, $20 a month. ABC's Abbie Boudreau shows us how it all works. Oh, my god. Reporter: They're the celebrity closet confidantes, stylists like Rachel Zoe dressing Hollywood's hottest from Kate Hudson to demi Moore. Beautiful. Reporter: And now with just a few clicks, you too can have your own personal glam guru for just 20 bucks. You try everything on at home in your own closet with your own shoes. It's called stitch fix and it's revolutionizing the way modern women shop. Start by filling out a personal style profile online. Then your very own stylist shops with you in mind and sends you five items in the mail including jewelry and clothing. If you want to keep them, the $20 you paid up front goes toward the price of the items. If you don't like anything, you simply send it all back but you lose the 20 you spent. How would you describe yourself? I think I am described as a edgy bow hoe. I love that. So because I'm a mom and so I wanted to have stuff that was easy to kind of chase the kids around in but still had an edge to it. Reporter: Working mom heather spor has been using the site for nine months. This is a huge win for me. I haven't bought any new clothes in I don't even know how long. Reporter: On her profile she marks the price rank she's willing to spend. They even send fashion cards with suggested styling options. And while sizing can vary from store to store, stitch fix makes sure to standardize their sizing options. We have our own like fit scales and we may know this is marked a 2 but actually fitting more hike a 4. Reporter: Without the hassle of shopping malls and long lines heather finds yet another perfect fit from the comfort of her home. Is this a keeper? This is a keeper. Reporter: For "Good morning America," Abbie Boudreau, ABC news, Los Angeles. I'm taking notes. Pretty good, didn't it? Wow. $20 a month. Amazing and we are always complaining about how we have to figure out what we're going to

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