Former Taco Bell Interns Claim They Invented Doritos Taco

The ex-interns say that the Doritos Locos Taco was their idea back in 1995.
2:54 | 04/09/14

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Transcript for Former Taco Bell Interns Claim They Invented Doritos Taco
Who invented the locos tacos? Taco bell's popular taco in a dorito shell. These interns say they did it and they have proof. Gio Benitez is on the case. Reporter: The exinterns say the finger-licking flavors were their ideas. Their jaws dropped when the campaign expanded, commercials everywhere and cash, too. It's that crunchy concoction. Taco bell's doritos locos taco. With sales over $1 billion in its record breaking 2012 launch. It's become a pop culture sensation. This miracle product might be our way out of our global financial meltdown. Reporter: But this morning, a group of exadvertising interns telling taco bell, the dorito shell taco is not your idea. The idea was to come up with a product. And ours was the dorito taco. Reporter: Here's the photo taken nearly 20 years ago. The then-interns holding the idea for a doritos taco. They were interning for taco bell's ad agency. It's funny to see that it did take off. Reporter: The exinterns say these were their original promotional materials. Check out the flavors. Cool ranch and nacho cheese. The same two flavors you can buy today. The irony? We ended up not winning. I remember a dramatic reaction. Reporter: It's not the first time someone has accused taco bell of stealing the doritos idea. An inmate sued taco bell, claiming it was his idea. Taco bell said, from interns to inmates, we've had no shortage of people claiming the idea of creating the taco. But taco bell insists it was conceived, developed and successfully brought to market by frito lay and taco bell. Which one will you love the most? Reporter: Which one? The interns say they are not suing. And they don't want any money. Just a little recognition. We asked you on Facebook if the former interns should get credit for their idea? Lots of reaction from you overnight. Here's what Mary had to say. She said, they should receive acknowledgment as well as a nice little check. And by the way, a lot of people on Facebook were also saying, technically, these interns were on the job. So, sorry, guys. I'm glad we're giving them the acknowledgment. Those posters said it all. They're not asking for some big amount of money, too. It is. College kids might invent some idea of nachos with doritos. Cool ranch.

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