Taylor Swift announces her new single and album

ABC News' Chris Connelly breaks down how the pop star announced her new music release after dropping a series of cryptic clues on social media.
2:44 | 08/24/17

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Transcript for Taylor Swift announces her new single and album
We move on to Taylor Swift's big announcement. Her new album "Reputation" about to drop and swift sent fans into a frenzy with a post, the first single is out tonight. Chris Connelly here with the details. Reporter: Good morning, George. Only one entertainer could get the eclipse off social media. A new album coming in 2 1/2 month, new single tonight and fans ablaze with anticipation and interest thanks to the announcement of a savvy self-aware artist who knows how to get people to take notice ??? we are never ever ever getting back together ??? Reporter: Oh, yes, they are. That long-running romance, Taylor Swift and her public rekindled and ready to many go again ??? red clips classic ??? Reporter: The pop unicorn announcing on social media she's got a new single dropping tonight from her next album entitled "Reputation" that will be out November 10th. Had you heard about that already? Of course, you have. When it comes to the art of the drop, Taylor Swift is its da Vinci able to bring the internet to its knees. The only artist ever with three records that sold 1 million copies in the first week of their releases. Thrilling her fans as she did with this times square performance. ??? New York ??? Reporter: Her new song and earlier the ten-time grammy winner wiping her Instagram and Twitter slates clean posting three brief videos of a snake-like creature all setting off a prairie fire of intrigue and speculation. Taylor Swift does things big and the rollout for this album is certainly no exception. It's a very skillful and deliberate plan. Reporter: Others have hyped their drops, last year Kanye west's fashion show at Madison square garden. ??? Reporter: Helped out his "Life of Pablo kwlt and Beyonce's video "Lemonade" whetted the beyhive's appetite. Now it's her turn with a song sure to spurn and the VMAs on Sunday, Taylor Swift's moment is again right now ??? and I'll write your name ??? Well, what it means speaks for itself. Numbers speak loudly, 450 million streams in a single week earlier this year and now as Shakespeare wrote reputation, reputation, reputation. That's what he meant. Wow. Chris, thank you. That is not all. We have one more big announcement. Tomorrow on "Gma," an exclusive sneak peek at terrorist's brand-new video for the new single tomorrow on "Gma." Over to ginger.

This transcript has been automatically generated and may not be 100% accurate.

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