Transcript for The Beauty of Ugly Christmas Sweaters
Finally tonight, turns out you can make a pretty penny on ugly clothing. I'm not talking about the weird fashion forward gear they make the models wear on the runways. I'm talking about ugly, cheesy, corny holiday sweaters. They are big business now, apparently, and here's ABC's Ryan Owens. All right. One, two, three, get ugly. Reporter: From jingle bells to pom poms. There is no garnish too garish for an ugly Christmas sweater. Sold! It's my Christmas sweater. Reporter: On "Modern family" and Bridget Jones' bow. The new ugly sweater is uglier than ever before. But if you think this extreme seasonal wear is just for laughs, think again. Now, more little guys expect to make big profits. Jeremy turner considers himself an expert in kitschy Christmas couture. He opened this Dallas popup store and has a jingle on youtube. Turner says he's on track to sell out of merchandise this season. Nearly 10,000 sweaters. If it has anything that's 3D, like, my shirt has a beard. Reporter: The more crap hanging off it, the better. Yeah. Reporter: His customers can't get enough. I kind of like this one. You have big Santa on the front. Reporter: Oh. And a furry nice beard, too. Reporter: But this year, turner has plenty of competition. They say it's ugly, I say, thank you. That's what I intended. Reporter: Meet the queen of ugly sweaters. She started this popup shop in L.A. After demand skyrocketed on her website, shopuglysweaters.com. Looking at this, you might think, totally, I'm going to wear this. Going to be -- this is not enough. Reporter: Want to make your own? She says, don't forget to stimulate the seasonal senses. Flip on the lights, crank up the sound and spice it up with some sparkle. It will glow in a very specific area. Reporter: I'm Ryan Owens for "Nightline" in Dallas.
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