Beyonce Gets Personal with 'Lemonade'

Queen B's newest album has the Internet buzzing over whether she is revealing secrets about her personal life.
6:28 | 04/26/16

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Transcript for Beyonce Gets Personal with 'Lemonade'
In case you missed it, beyonce dropped a new album releasing "Lemonade," the visual album filled with celebrity appearances and has powerful justice commentary. What's setting the internet on fire is speculation that the lyrics are about his own marriage and an affair. Reporter: With one swing of the bat ♪ Reporter: Beyonce shattered expectations oh of her much anticipated album, "Lemonade." In an hour long visual spectacle this weekend on HBO. Jammed with guest appearances from Serena Williams dancing and twerking, and a model known for challenging the fashion world's take on what is considered beauty by confidently revealing her own skin disease to her own husband, jay-z, in an ode to the black lives matter movement, haunting images of mothers holding pictures of the sons they lost. Everyone is talking about how personal some of the lyrics seem to be. Show sings about a woman she says cheated with her man. The internet on fire over who Becky is. When this instagram post by fashion designer Rachel Roy appeared, the internet buzzed with speculation. The caption saying good hair, don't care, but we'll take good lighting for selfies or self-truths always. What some saw as cracks in the marriage to jay-z for center stage over a year ago in the infamous elevator incident obtained by TMZ showing beyonce's sister with jay-z. They each assume their share of responsibility for what has occurred. They both acknowledged their role in this private matter that played out in the public. They both apologized to each other and we have moved forward as a united family. On the blog bustle, Erika turner writes the album is a true celebration of black women. We are used to having the experiences of white women and the experiences of people who are white centralized. And I think what beyonce is saying I'm going to centralize black weekend. Reporter: This weekend fans took to social media to express how they feel about the controversy, even turning on ray to defend beyonce. The fashion designer had enough by Sunday afternoon tweeting Y issue write respect love, marriages, families and strength. What shouldn't be tall rated by anyone no matter what is bullying of any kind. I met her last year as she was preparing her new line. Every celebrity out there, Kate Hudson, Kim Kardashian has been photographed in your clothes. It must feel amazing. Rachel is part of Kim Kardashian's inner circle. Both of you are an example of love. Reporter: Request for comments from all of them have gone unanswered. But back to the music. ♪ beyonce's album got a massive kick off at the super bowl. Beyonce making the infectious beat of formation free to fans on tidal, the treeming service partially owned by jay-z. "Lemonade" did not come for free. It hit tidal exclusively on Saturday. Sunday at midnight, they could purchase the album on I tunes for $17.99. Her move to tidal is part of the streaming wars for exclusivity, cutting deals with artists to release their music ahead of others. Having any kind of beyonce exclusive is a big deal for anyone. She's arguably the biggest artist in the entire world right now. Beyonce is a shareholder in tidal. I think a beyonce album was something she has an interest in. It's an artist-owned company. ♪ Reporter: The streaming wars heated up in 2014 when Taylor swift left a blank space on spotify, pulling all her music from the streaming music site. ♪ Reporter: And for those trying to reminisce about prince's ledge dare purple rain, they had to go to tidal as well. Prince also famously pulled his music off spotify. By midnight on Sunday, beyonce released "Lemonade" on I tunes and it skyrocketed to number one. For beyonce, none of the rules matter. All she needs to do to get her music to people in a way that benefits her as much as possible. Reporter: Over the weekend the album going viral, hash tag "Lemonade" trending number one worldwide. Everybody wants to know what beyonce feels and everybody wants to know what beyonce is experiencing, and beyonce is saying, okay, this is what black women are feeling. This is what black women are experiencing. Watch them. Reporter: And bringing back hash tag black girl magic once again, empowering black women. Hash tag black girl magic is about celebrating every day power and the every day resilience of black women. ♪ . Reporter: If the early tracks of "Lemonade" feel bitter, it's eventually sweetened with the cut all night. ♪ home movies of beyonce's and jay-z's wedding Y. The couple celebrating a birthday of their daughter, and footage of jay-z playing on the football field. And beyonce is able to control her own narrative, speaking to her fans through her lyrics and making art at the same time. For nig"nightline" in New York.

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