The nfl playoffs have barely begun, but super bowl ad mania is already under way. Old spice out of the gate already, generating ad buzz weeks ahead of super bowl sunday. Their latest campaign, mom songs, debuted this past weekend. ♪ Old spice ♪ ♪ take a look what you've done ♪ ♪ you've made a sexy man right out of my son ♪ from the beach -- ♪ old spice ♪ to the trees. ♪ Old spice ♪ there's no escaping these emotional moms. Who just can't let go. It's a promising start. And it better be. Prices for the ads that run during the big game are said to be higher than ever before at $4 million for 30 seconds. Maybe that's why old spice got a jumpstart, so we and other media can add to the value. Big dogs like budweiser not quite out of the gate yet for 2014. They stole the show last year with this heartwarming horse tale. ♪ Children get older ♪ ♪ now I'm getting older too ♪ while doritos went the funny route, bringing us the story of a goat with a chip on his shoulder. And of course no super bowl would be complete without an appearance from the e-trade baby. If you're still bent on blowing this fat stack of cash, there's a couple ways you could do it. ♪ let the super ad wars begin. Now, whether those pricey spots