Transcript for ARCHIVAL VIDEO: The Early Days of Nintendo
They pop the cartridge into this deck hatches to any television set. These controls direct the characters. The better your eye hand coordination the better you do. Never has there been a toy it's been this successful. Crusade par is editor of a magazine that follows the industry. How big a hit is this. This is as big or bigger than anything the toy industry has ever seen. I'll give you one. Comparison a Barbie which is. An institution. Does about a half a billion dollars a year Nintendo does over three times as much. Fifth health. Why is that so successful. The people in the industry say Nintendo simply as the best gains the common to caddick who. Sports games just tennis hockey. Football. Boxing. All with good graphics and sound. Even more popular are the adventure games like Super Mario. They tend to have ludicrous line. Mario is an Italian plumber who under your control enters the mushroom kingdom. To fight off killer turtles and deadly dog until he can rescue the prince this whole school. And it's a big improvement over the first video games like Atari pong and space and day. Because today's computer chips are better they have more memory there's much more involved in playing the image more excitement and better use of colors but use music. It's not just stick figures anymore. And there's heat created corals. That you've got arraigned channel. The kids delight in finding new twists to the games secret passages they didn't discovered the first times they play. Is our new weapon. It throwing things that. I never even discomfort in this game. I'll meet you ask me. Yeah.
This transcript has been automatically generated and may not be 100% accurate.