Transcript for In a big field, 2020 candidates can sell 'personal story in a retail way': Chris Christie
We'll be right back. Critics are going to tell you, and tell all of us, that a campaign powered by grace and love and a deep faith in each other can beat that. But I say, it's the only way we win. There's Cory booker in Newark yesterday. Second launch of his campaign. Mayor Pete is getting in officially today. Stefanie brown James, the 2020 constellation of issues right now. One thing we have seen out there from Democrats on the trail, they haven't been talking all that much about president trump. Well, and they actually also haven't been talking enough about specific policies they want to see move forward as candidates. It's funny a few months ago, we all thought that, you know, this was this white guy who was very relatable. He had a four-letter first name. We all thought it was going to be Beto, really kind of spurt forward. But we see mayor Pete who has focused on policies that people can get behind, how he's the antithesis of trump. Be able to have movement in the polls. He's doing a great balance of being both a person who's relatable but can also give some suggestions on how he wants to move the country forward. And he's doing well. There's a nice article in "The New York Times" that outlines his strategy. A good strategy with not a lot of money and name I.D., telling his personal story first and then policy later. If you really look at the large field of Democrat candidates, they're similar on policy -- green new deal, college tuition, so I think buttigieg is doing well, he's letting people get to know who he is, where he stands on the issues, is really taking a backseat at this point. Really the Democrat field in my view is very similar. At this point, they're unfortunately moving so far to the left, they're going to be broken by the time they get to the general election. But at this stage, they're very strong on the issues. Very similar. But in my view, moving too far to the left? How big a danger is that, moving too far to the left? Big. Here's the lay of land, the president's issue, trying to drive a wedge between urban and suburban voters for Democrats. Our strategy is keep suburban and urban together and drive a wedge between suburban and rural that's basically the paradigm we're in. Everything he's bringing up, to strive divisions. I think that in this case, going too far to the left on a number of issues takes our suburban majority that created congressional majority. Breaks it up. I think we should all caution, this is a marathon not a sprint. We're measuring everything every 100 yards. Let's be honest, we're all sick. We need help here. Okay, I'm in line, blue cross blue shield will take it. The fact is, this is marathon. Every part of president Clinton's and president Obama's journey, and you can go back, is a personal story first and then you build on it. When people get to know you, you have to represent somebody's views. A chief executive has to something about their character and that revelation of your background is more important. In a field this big is real challenge to get your personal story out. Sure. You have to be relentless about it. I was in a big field like that three years ago. And you just have to be relentless about it. The good thing about Iowa and New Hampshire, the good thing is, you can go and sell your personal story in a retail way. I think in New Hampshire, we certainly did that and went from 3% to 19% by the time we got to January 1st without a lot of money, you can do that. But like Rahm said, we're sitting here in April of 2019, so no one has enough time yet to do that. And by the way, the voters aren't nearly as focused. In the meantime, this ilhan OMAR tweet that he sent out this week. It's clear the president and the Democrats, leading the party, have a strategy. This is going to be the referendum on socialism. You'll see that over and over again from the president. Mitch Mcconnell will help with what he's doing with the agenda in the senate. But they'll try to portray this as a far left field. The president is good at labeling and attacking. He's good at labeling. And there's a lot of material to work with. If the Democrats were organized the presidential candidates will go out and define themselves. The speaker and the senate minority leader need to define the president and we have to have division of labor strategically, that's why I would say medicare cuts and a series of things that he's done domestically on education, lack of a transportation bill. And environmental -- Except, George -- it's great theory, Rahm. It would work. It would work. That's not what Nancy Pelosi is permitting to happen. Alexandria ocasio-cortez and representative ilhan OMAR are the voices of the democratic party on the hill. I don't know if that's true. Nancy Pelosi is scared to discipline these people. I don't think -- I think she's trying to govern while try to manage -- They're not doing anything. I think it's distracting for the Democrats. There's so much that can happen and that needs to get talked about. Yet, we continue to go back to comments, tweets that were made, I'm sorry the president was dead wrong when he put up the image of congressman OMAR and an image of the powers behind her. That's inciting violence. And I think the Democrats continue to fall in the trap to where they are not able to both say, yes, this was wrong, but yet, we still stand behind our colleague quick enough to people understand that the Democrats still are a unified front. Hate is always bad. Hate is always bad. And hate of trump is bad. It's making the Democrats make mistakes. Don't swing at every pitch. Every tweet is a pitch. You don't swing at every pitch. What he's doing -- The outrage by the Democrats over president trump's response to that is really disturbing. They should be more disturbed at what the congresswoman said. Something that someone did, when 3,000 people died in a terror attack. Listen. They should be outraged by her attacking -- I would agree. They should be outraged by that. What she said -- what she said was definitely was something that could be seen as downplaying a very serious episode. This woman currently facing death threats. A president who also has a problem attacking black woman consistently. To use that by inciting violence with these images behind her, her face is not a good stance for the president to take. But look at what the president has managed to do, though. He's managed to put the Democrats in the position of being seen as defending she said of 9/11. Ocasio-cortez tried to bring president bush into it. Think president bush was downplaying 9/11. George W. Bush, I remember in the 2004 campaign, Joe Biden said, a noun, a verb, a 9/11. But that's what she's doing. It's stupid politics, George. We're out of time. I'm sorry, guys. We're completely out of time.
This transcript has been automatically generated and may not be 100% accurate.