Holiday Price-Fixing?

Lawsuit accuses major retailers of making consumers feel like they are getting a better deal than they actually are.
1:22 | 12/09/16

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Transcript for Holiday Price-Fixing?
Next tonight here is million shop this holiday a new lawsuit accusing several major retailers of making you believe you're getting a better deal. And you actually are here's ABC's Rebecca Jarvis. Tonight forum the largest department store chains in the country Macy's JC Penney Sears and Kohl's sued by the Los Angeles city attorney today I'm announcing that we filed four lawsuits. Against some of the nation's leading retailers. Accused of using pulse reference pricing. That is setting a regional prices of merchandise higher. To make customers think they were getting deeper discounts and better deals the allegations including for example a swim top advertise did JC Penney with an original price of 46 dollars and a steal priced. A 3199. Allegedly a 30% discount. But according to the suit did top was never run sale online for more than 3199. Under California law businesses cannot publicize higher original prices and less items have been on sale app those phrases within three months of the advertisement. And JC Penney Sears and Macy's say they do not comment on pending litigation Coles did not respond to our requests for comment David what way to protect yourself this holiday is with the price tracking GAAP. Like price blink. Price went all right Rebecca thank you.

This transcript has been automatically generated and may not be 100% accurate.

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