Toy store cancels 'Pay Your Age' deal after overwhelming turnout

Build-A-Bear Workshop said it distributed vouchers to customers who were turned away.
1:22 | 07/12/18

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Transcript for Toy store cancels 'Pay Your Age' deal after overwhelming turnout
All day strong. All day lo Tt toy store promotion tonight,ling parents they could pay their D's age,ut the store could not hand . Here's Rebecca Jarvis. Good ING, everybody! Ar ready? Reporter: They came by the thousands, seemingly ess lifrom Dalla to Chicago W York, parents and kids waitingor hours outside build a bear workshops. Hi crazy. This is a crazy event. Reporter:er to nab a one-day deal pa your age. Rry friends for the price of your C age. As L as $1, while supplies la how O are you? 7. So you're going to pay $ for bear? Yep. That sounds like a good deal. Yep. Reporter: But for many,llwa after hours, frustration mounting. Y better call somebody fast. Because we're about to have a Problem out . T's people that have been out here for seven hours. And the want get in for R babies. Reporter: The company calling re overwhelming and unprecedented. Many guests turned away to crowd safety concerns. David, ts line was capped today atno but you can see, thowd still wraps around the blbuild a bear telling us tonight, they gaveut $15 vouchers to those who were turned away, which they can use towards a hassummer. David? All right. Rebe thank you.

This transcript has been automatically generated and may not be 100% accurate.

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