TV Chef Paula Deen Apologizes for 'Hurtful Language'

The food personality came under fire after admitting she has used the n-word in the past.
3:34 | 06/21/13

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Transcript for TV Chef Paula Deen Apologizes for 'Hurtful Language'
We begin tonight with that rare public apology coming from the head of that food empire, paula deen. Her tv shows, cookbooks, endorsements, much of it in jeopardy tonight. She's feeling the heat tonight. Late today a bold move, dean posting a video on youtube asking for forgiveness, after admitting she's used racial slurs in the past. And already a decision from her most important partner, the foot network, ending the relationship. Again tonight, steve osunsami on the power of words and the powerful consequences. Please forgive me for the mistakes that I have made. Reporter: Southern cooking's biggest and brightest ambassador came out apologizing today using -- for using racist language. I want to apologize to everybody for the wrong that i have done. I want to learn and grow from this. Inappropiate and hurtful language is totally, totally unacceptable. Reporter: She first put out a short edited statement online but then replaced it with a longer unedited apology saying -- your color of your skin, your religion, sexual preference does not matter to me. But it's what in the heart. Reporter: She started this fire on her own. Dean admits in her own words to using racial slurs. Have you ever used the n word yourself? Yes, of course she said. And then later. I'm sure I have, but it's been a very long time. She also says she once suggested to an assistant that she hire middle-aged black men to dress up in white jackets and black bow ties for an old "southern plantation wedding" saying that she like that civil war look even though it was when black slaves waited on white people. But, says she, "didn't mean anything derogatory." For a southern woman, who's published 14 best selling cookbooks, and built a nearly 16-million dollar empire representing all things good, delicious and fried about the south, those words were tough on her brand. Everybody is up in arms about paula deen. Reporter: Late today, the food network announced it will not renew paula deen's contract when it expires at the end of this month. I beg you, my children, my team, my fans, my partners, i beg for your forgiveness. Reporter: The big question now for dean is whether her apology is enough. Losing the tv show, a big platform, could be just the beginning, unless time heals the wound. David? Steve osunsami leading us off tonight. I want to bring in the new anchor of "nightline," dan abrams. This began with a case few of us had heard about. This is why they say everything you say can and will be held against you in a court of law. That's what happened here. This is why very often high profile people will settle a civil lawsuit so they don't have to be deposed and face this kind of question. You've covered a lot of these cases. This is a big business here. There's two avenues. A corporate avenue. There she has problems. Food network is already pulling back. She's got sponsors. The question is, can she get her fan base back? That's going to take some time. Her apology at the beginning of the day was very weak. She had big problems with it. By the end of the day, came back with a much more vigorous apology. We'll have to see. We're going to turn now not other fast-moving story tonight,

This transcript has been automatically generated and may not be 100% accurate.

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