Transcript for Taylor Swift to her fans: 'I love you so much'
Swift exclusive dropping a brand-new music overnight. That song by the way shooting to number one after thousands of her fans rushed in to see it at the gulch in Nashville. You saw the whole thing happen. Back to Paula Faris with more. Hey, Paula. Reporter: Good morning to you from Nashville. You know that song as you just mentioned already topping the charts. I may or may not have listened to it 15 times. It's catchy but dropping hints to her fans about her work and her location. Yesterday they found her here in Nashville and, wow, did she ever reward them. I'm the only one of me I'm the only one of me that's the fun of me Reporter: Taylor Swift delighting fans with the release of "Me" sending them into a complete frenzy online. Me Reporter: Telling our own robin Roberts that "Me" is for everyone looking for a pick-me-up. "Me" is a song about embracing your individuality and celebrating it and owning it and, you know, I think that with a pop song we have the ability to get a melody stuck in people's heads and I want it to be one that makes them feel better about themselves. Who have helped you feel better about yourself over time. The fans are amazing. I cannot believe how dedicated they are. How thoughtful. I can't believe how much they care so it makes it more fun for me to create music to create music videos knowing that they'll care about little Easter eggs or clues or hints. You have no idea how much fun that is to make stuff for people who care so much. Reporter: Swift surprising hundreds of lucky fans in person yesterday. Showing up to a mural that she commissioned in Nashville after posting these Instagram stories right before her appearance. It's kind of a morphing filter. Reporter: What happened was complete mayhem. Fans screaming, lining up for selfies. And autographs. This is the gulch, by the way. If you want to stop by this mural, it's pretty great. Thank you so much for being with us. Reporter: For the past several weeks it's all been leading to this, photo after photo of dreamy pastel hues and quirky details. Taylor even gracing the cover of "Time's" 100 most influential people in the same color palette and showing up in brand in this flowy dress to the "Time" party. You're amazing to figure it out. No one knew we were coming. No one knew it was part of the campaign so you figured out the you're the best. I love you so much. Reporter: If you look closely, you'll see 13 hearts gracing the mural. That's a nod to her favorite number. Cats, a reference to her beloved Olivia and Meredith popping up in a couple of spots and many of the images and pastel colors showing up on her Instagram feed including the giant butterfly were on display coming to life in the newly released "Me" video. Me ooh Reporter: It sms all that mystery led to a happy ending for them. The pop princess' adoring fans. And I promise nobody's gonna love you like me Reporter: I love what she told robin. It's about embracing your individuality and celebrating it and owning it and it really does make you feel better about yourself, this song, I can't help myself, Cecilia, I find myself dancing a little bit. It's catchy. I think it might be song of the summer material but got to give a little credit to Taylor Swift. She spent so much time with her fangs yesterday. Again, they love her and she loves them right back. It's a really beautiful She is amazing and, Paula, I got to say we saw you dancing while the package was on because you're on a giant monitor. Is that what I was doing? Yeah, yeah. You got that action on Apparently you had the Beyonce thing with the wind in your hair. It's not windy. I actually have fans, part of my contract. Thank you, Paula. Over to rob.
This transcript has been automatically generated and may not be 100% accurate.